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I am a Senior Marketing & Media Strategy Leader with over a decade of experience across FMCG, media agency leadership, and integrated marketing category management. I have led the full marketing and media ecosystem for a leading FMCG brand in Hungary, driving media strategy, digital activation, creative agencies, sponsorships, and events while ensuring strong commercial governance and ROI. I act as a strategic partner to Marketing Leadership, shaping brand strategy through media planning excellence, agency briefing, campaign frameworks, and performance evaluation across TV, digital, and integrated channels. I design robust marketing performance frameworks and champion cross-functional collaboration, connecting marketing, procurement, finance, and agencies to accelerate speed-to-market and improve campaign delivery. My work has earned recognition for best practices in marketing operations, compliance, and cross-functional teamwork, and I leverage agency-side leadership experience to bridge creative ambition with commercial realities, enabling more effective negotiations and better creative outcomes.…I am a Senior Marketing & Media Strategy Leader with over a decade of experience across FMCG, media agency leadership, and integrated marketing category management. I have led the full marketing and media ecosystem for a leading FMCG brand in Hungary, driving media strategy, digital activation, creative agencies, sponsorships, and events while ensuring strong commercial governance and ROI. I act as a strategic partner to Marketing Leadership, shaping brand strategy through media planning excellence, agency briefing, campaign frameworks, and performance evaluation across TV, digital, and integrated channels. I design robust marketing performance frameworks and champion cross-functional collaboration, connecting marketing, procurement, finance, and agencies to accelerate speed-to-market and improve campaign delivery. My work has earned recognition for best practices in marketing operations, compliance, and cross-functional teamwork, and I leverage agency-side leadership experience to bridge creative ambition with commercial realities, enabling more effective negotiations and better creative outcomes.

Katalin Fincza

Marketing Strategist, Brand Strategist, Content Creator, +1

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I am a Senior Marketing & Media Strategy Leader with over a decade of experience across FMCG, media agency leadership, and integrated marketing category management. I have led the full marketing and media ecosystem for a leading FMCG brand in Hungary, driving media strategy, digital activation, creative agencies, sponsorships, and events while ensuring strong commercial governance and ROI. I act as a strategic partner to Marketing Leadership, shaping brand strategy through media planning excellence, agency briefing, campaign frameworks, and performance evaluation across TV, digital, and integrated channels. I design robust marketing performance frameworks and champion cross-functional collaboration, connecting marketing, procurement, finance, and agencies to accelerate speed-to-market and improve campaign delivery. My work has earned recognition for best practices in marketing operations, compliance, and cross-functional teamwork, and I leverage agency-side leadership experience to bridge creative ambition with commercial realities, enabling more effective negotiations and better creative outcomes.…I am a Senior Marketing & Media Strategy Leader with over a decade of experience across FMCG, media agency leadership, and integrated marketing category management. I have led the full marketing and media ecosystem for a leading FMCG brand in Hungary, driving media strategy, digital activation, creative agencies, sponsorships, and events while ensuring strong commercial governance and ROI. I act as a strategic partner to Marketing Leadership, shaping brand strategy through media planning excellence, agency briefing, campaign frameworks, and performance evaluation across TV, digital, and integrated channels. I design robust marketing performance frameworks and champion cross-functional collaboration, connecting marketing, procurement, finance, and agencies to accelerate speed-to-market and improve campaign delivery. My work has earned recognition for best practices in marketing operations, compliance, and cross-functional teamwork, and I leverage agency-side leadership experience to bridge creative ambition with commercial realities, enabling more effective negotiations and better creative outcomes.

Available to hire

I am a Senior Marketing & Media Strategy Leader with over a decade of experience across FMCG, media agency leadership, and integrated marketing category management. I have led the full marketing and media ecosystem for a leading FMCG brand in Hungary, driving media strategy, digital activation, creative agencies, sponsorships, and events while ensuring strong commercial governance and ROI. I act as a strategic partner to Marketing Leadership, shaping brand strategy through media planning excellence, agency briefing, campaign frameworks, and performance evaluation across TV, digital, and integrated channels.

I design robust marketing performance frameworks and champion cross-functional collaboration, connecting marketing, procurement, finance, and agencies to accelerate speed-to-market and improve campaign delivery. My work has earned recognition for best practices in marketing operations, compliance, and cross-functional teamwork, and I leverage agency-side leadership experience to bridge creative ambition with commercial realities, enabling more effective negotiations and better creative outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Advanced

Work Experience

Independent Artist & Marketing Entrepreneur at Self-Employed

January 1, 2022 - Present

Built a professional art practice transforming a personal passion into a commercial venture. Applied brand and marketing expertise to promote artworks and exhibitions, and helped small businesses improve online presence with practical, AI-powered marketing strategies.

Media & Digital Manager at Molson Coors Hungary – Borsodi Sörgyár

January 1, 2020 - December 31, 2022

Led strategic media planning, including agency briefing, campaign strategy, and digital campaign management. Oversaw local agency relationships and global agency pitch processes. Developed reporting systems to track media plan delivery, digital KPIs, and competitor activity. Supported creative asset development for TV and digital.

Commercial Category Manager at Molson Coors Hungary – Borsodi Sörgyár

January 1, 2017 - December 31, 2020

Managed the Hungarian commercial indirect marketing category, achieving optimal results in cost, quality, and supply assurance. Led negotiations at local and global levels with the global procurement team. Redesigned procurement processes and delivered all annual KPIs.

Head of Buying & Accountability at Omnicom Media Group

January 1, 2013 - December 31, 2017

Established the agency’s accountability process, ensuring cost parameters met client contracts. Implemented standardized, transparent media buying processes across the agency. Negotiated annual commitments with media partners and led pricing presentations during pitches. Promoted to lead the Hungarian agency hub, guiding 30–50 colleagues and mentoring talent.

Account Director / Media Planner Assistant at OMD Hungary (Omnicom Media Group)

January 1, 2007 - December 31, 2012

Managed diverse client portfolios, leading buying, reporting, planning, and strategy. Earned Effie Awards in FMCG, finance, and telecommunications categories. Provided training and coaching to junior team members.