Available to hire
Hi, I’m Suresh Saladi, a creative and user-focused UX/UI Designer with over 4 years of experience crafting accessible, data-driven, and aesthetically pleasing digital experiences.
I thrive at applying WCAG 2.1 and ADA guidelines, human-centered design, and agile methodologies to deliver solutions that optimize usability and satisfaction. I enjoy collaborating with cross-functional teams to boost engagement, reduce bounce rates, and streamline task flows, with a strong focus on usability testing, design systems, and accessible interfaces for diverse users.
Work Experience
UI/UX Designer at Discover Financial Services
January 1, 2024 - PresentRedesigned the mobile banking app with full adherence to WCAG 2.1 and ADA compliance, improving task completion for users with disabilities by 25%. Introduced motion-design principles with micro-interactions and animated transitions to elevate user engagement and guide navigation. Led usability and A/B testing with 200+ participants via UserZoom and Crazy Egg, delivering data-driven design decisions that improved feature discoverability. Developed interactive, voice-compatible prototypes using Figma, Sketch, and VoiceFlow to enhance accessibility for voice-command and assistive-tech users. Collaborated cross-functionally with developers to implement screen reader compatibility, keyboard navigation, and device-responsive UIs, achieving 90+ Lighthouse performance scores.
UI/UX Designer at Huemn
January 1, 2020 - July 1, 2022Led the full design lifecycle for an inclusive eCommerce platform, from concept to deployment, with a dual emphasis on accessibility, graphic design, and brand consistency. Produced 50+ wireframes and high-fidelity mockups in Figma and Adobe XD, enhanced with graphic elements reflecting brand identity. Created motion-infused assets and animations using After Effects and Premiere Pro, boosting visual engagement and contributing to a 30% uplift in user satisfaction among differently-abled users. Designed comprehensive graphic systems, including icon libraries, color palettes, typography guidelines, and marketing visuals to ensure coherence across platforms. Built rapid prototypes using HTML, CSS, and JavaScript to validate visual ideas and UI responsiveness; ensured WCAG 2.1/ADA compliance. Conducted 100+ user interviews and feedback sessions, reducing bounce rate by 25% and improving task flow efficiency by 40%. Leveraged Google Analytics and UserZoom to track behavior and iterate desig
Education
Bachelor of Fine Arts (BFA) in Animation and Visual Communication Design at Jawaharlal Nehru Architecture and Fine Arts University
September 1, 2016 - November 1, 2020Master of Science in Human Centered Design at Pace University, Seidenberg School of Computer Science and Information Systems
August 1, 2022 - May 1, 2024Qualifications
Industry Experience
Financial Services, Retail, Media & Entertainment, Non-Profit Organization
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