Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Media Buyer at Carbon Tech / Bettie Monroe
January 1, 2018 - January 1, 2021Managed and scaled digital ad campaigns across Facebook, Instagram, Google Ads, and TikTok for DTC brands. Developed data-driven strategies to reduce CPR and maximize revenue growth. Conducted A/B tests to refine creative and targeting, improving ad performance and conversions. Collaborated with cross-functional teams to ensure campaigns delivered on brand objectives while driving measurable outcomes. Efficiently managed ad budgets to maximize profit while scaling successful campaigns.
Media Buyer at Uptick Marketing
January 1, 2016 - January 1, 2020Developed comprehensive media buying strategies focused on increasing patient acquisition. Managed campaigns on Facebook, Instagram, and other channels; tracked performance, optimized spend, and improved conversions. Collaborated with creative and analytics teams to refine ad copy, targeting, and budgets; delivered measurable results within a cross-functional setting.
Senior Media buyer/Digital Marketing Specialist at MyResolve
April 1, 2020 - December 1, 2025Developed comprehensive media buying strategies focused on increasing patient acquisition. Managed campaigns on Facebook, Instagram, and other channels; tracked performance, optimized spend, and improved conversions. Collaborated with creative and analytics teams to refine ad copy, targeting, and budgets; delivered measurable results within a cross-functional setting.
Education
Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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