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I am a versatile communications leader with a background spanning media, marketing, management, and technology, dedicated to advancing organizations and their brands.\n\nI built Portico Communications from the ground up, offering research, writing, editing, graphic design, and consulting services. I thrive on guiding multiple clients and projects, shaping brand identity, managing budgets, negotiating contracts, and delivering clear, polished communications. In parallel, I write feature journalism for Texas magazines and work as a stringer for national outlets including The New York Times, covering topics from natural disasters to energy, policy, and social issues, occasionally capturing photographs to accompany stories.…I am a versatile communications leader with a background spanning media, marketing, management, and technology, dedicated to advancing organizations and their brands.\n\nI built Portico Communications from the ground up, offering research, writing, editing, graphic design, and consulting services. I thrive on guiding multiple clients and projects, shaping brand identity, managing budgets, negotiating contracts, and delivering clear, polished communications. In parallel, I write feature journalism for Texas magazines and work as a stringer for national outlets including The New York Times, covering topics from natural disasters to energy, policy, and social issues, occasionally capturing photographs to accompany stories.

Staci Semrad

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I am a versatile communications leader with a background spanning media, marketing, management, and technology, dedicated to advancing organizations and their brands.\n\nI built Portico Communications from the ground up, offering research, writing, editing, graphic design, and consulting services. I thrive on guiding multiple clients and projects, shaping brand identity, managing budgets, negotiating contracts, and delivering clear, polished communications. In parallel, I write feature journalism for Texas magazines and work as a stringer for national outlets including The New York Times, covering topics from natural disasters to energy, policy, and social issues, occasionally capturing photographs to accompany stories.…I am a versatile communications leader with a background spanning media, marketing, management, and technology, dedicated to advancing organizations and their brands.\n\nI built Portico Communications from the ground up, offering research, writing, editing, graphic design, and consulting services. I thrive on guiding multiple clients and projects, shaping brand identity, managing budgets, negotiating contracts, and delivering clear, polished communications. In parallel, I write feature journalism for Texas magazines and work as a stringer for national outlets including The New York Times, covering topics from natural disasters to energy, policy, and social issues, occasionally capturing photographs to accompany stories.

Available to hire

I am a versatile communications leader with a background spanning media, marketing, management, and technology, dedicated to advancing organizations and their brands.\n\nI built Portico Communications from the ground up, offering research, writing, editing, graphic design, and consulting services. I thrive on guiding multiple clients and projects, shaping brand identity, managing budgets, negotiating contracts, and delivering clear, polished communications. In parallel, I write feature journalism for Texas magazines and work as a stringer for national outlets including The New York Times, covering topics from natural disasters to energy, policy, and social issues, occasionally capturing photographs to accompany stories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder/President at Portico Communications, LLC

August 1, 2005 - Present

Own and operate a marketing-communications business that provides research, writing, editing, graphic design and consulting services. Build the business from the ground up, create brand identity, manage budget, negotiate contracts, draft letters of agreement, and develop and nurture client relationships. Manage multiple simultaneous clients and projects. Provide consultation on strategic communications and content marketing projects. Edit important publications and executive communiques with high attention to detail, including clarity, grammar and AP style, as well as overall structure and flow. Employ software and online technology, including Google Analytics, Google AdWords, social media, Dreamweaver, and Adobe Creative Suite software (Illustrator, InDesign and Photoshop), Adobe Premier. Research and write engaging content, including journalistic magazine stories, press releases, proposals, SEO website content, and training materials, including courses teaching executives and entrepr

Freelance Journalist at Texas magazines and national outlets (Freelance Journalist)

August 1, 2005 - Present

Research and write feature stories for Texas magazines and work as a stringer for national outlets, including The New York Times. Topics covered include evacuees and aftermaths of hurricanes Katrina, Rita, Ike and Harvey; the smoke-free housing movement; environmental effects of hydraulic fracturing; the sexual abuse scandal in the Texas juvenile justice system; state political and legislative developments; and other state, national and international news. Occasionally contribute photography to accompany stories.