Assistant Merchandiser Manager at Transmarco Concept Pte Ltd

Drive end-to-end merchandise planning and execution for Hush Puppies and Obermain across Men’s & Ladies’ categories in the Singapore market, ensuring optimal stock levels and store readiness. Oversee factory order placement, shipment coordination, and QC to deliver products on time and in line with brand standards. Develop and implement commercial and pricing strategies for seasonal campaigns and national events (e.g., National Day, weekend promotions) to maximize profitability and sales performance. Manage markdown planning, buying strategies, and pricing decisions, balancing margin targets with sell-through objectives. Prepare and analyze Open-to-Buy (OTB) reports, weekly sales reports, and performance reviews to support strategic decision-making and sales forecasting. Collaborate cross-functionally with marketing, retail, and supply chain teams to align merchandise strategy with overall business objectives.

E-Commerce Merchandiser at Q Collection Pte Ltd

Strategic planning and merchandise management for Ladies, Mens, and Kids wear across e-commerce. Developed business strategies aligned to goals and budgets, ensuring long-term profitability. Led promotional campaigns for Mother's Day, National Day, 11.11, and Christmas, optimizing margins and customer engagement. Managed stock flow and aging reports to prevent overstock or shortages; oversaw warehouse layout, SKU management, and barcode system setup. Planned Open-to-Buy budgets and set weekly, monthly, and quarterly targets; maintained Shopify and other platforms (TikTok, Zalora) with SKU management, pricing, pick-and-pack, and returns handling. Worked with factories on product development, QA, and on-time deliveries; conducted market analysis and pricing strategy to stay competitive. Planned replenishment for consignment stores and pop-up events; oversaw production trips (Bangladesh) and reported weekly/monthly performance to leadership.

Senior Merchandiser at Lacoste, Al-Futtaim Group

Led merchandising for apparel, footwear, and leather goods, driving assortment optimization and regional sales growth across Singapore and Malaysia. Consolidated stock to maximize efficiency and minimize costs; directed weekly replenishment and allocation to ensure product availability. Delivered inventory and sales reports to support logistics and e-commerce operations; performed seasonal pricing analysis and SAP price updates. Managed SAP operations, including article setup, pricing, purchase orders, and stock transfers. Drove seasonal buy preparation with data analysis to refine orders and enhance product performance. Championed online growth on Zalora and Lazada through meticulous management and campaign coordination. Strengthened collaboration between Lacoste teams in Singapore and Malaysia, enhancing team synergy. Completed key merchandising projects prior to regional restructuring.

Senior Apparel Product Marketing Cum Merchandising at Mizuno – Singapore

Strategically positioned Mizuno products to enhance retailer and dealer narratives, driving business growth. Influenced Mizuno's apparel product roadmap through proactive input to Planning and R&D teams. Specialized in curating product selections for Sports, Golf, and Sponsorship across multiple regions. Fostered dealer relationships and coordinated with Mizuno Japan and Global teams. Managed and consolidated order quantities from retailers and dealers, ensuring efficient production workflows. Engaged in continuous follow-ups with factories to oversee order fulfillment and maintain product quality. Delivered presentations to educate stakeholders on seasonal product offerings and gathered customer feedback to inform development.

Buyer at Goldlion Enterprise (S) Private

Managed a comprehensive portfolio of Goldlion Men’s apparel and accessories across Singapore. Developed and executed strategic merchandising plans aligned with brand positioning, fashion trends, and pricing structures. Conducted sales and inventory analysis for 18 stores and outlets to ensure optimal stock levels and performance. Implemented markdown strategies and redistributed slow-moving inventory for various marketing initiatives. Coordinated inventory planning and allocation for retail, roadshows, and warehouse sales events. Collaborated with e-commerce teams to optimize product launches and promotions on Lazada, Zalora, Shopee, and Qoo10. Participated in buying trips and maintained supplier relationships while monitoring delivery timelines and quality control.