Oversee an innovative, comprehensive social media content ecosystem; craft engaging posts aligned with corporate marketing strategies and business priorities; achieved a 40% increase in engagement and 25% organic growth. Devised and implemented new content concepts and campaigns in collaboration with designers and video artists, producing visually elevated assets such as Reels, carousels, and stories across TikTok and Instagram. Analyzed performance metrics to refine reach, achieving 112,672 impressions. Fostered community engagement by timely responses to comments and messages, building loyalty and identifying viral content trends for optimization. Led influencer campaigns, company events, and brand activations to boost visibility and user acquisition. Wrote SEO-optimized website content for multiple platforms, including health portals and international development projects. Created user manuals, technical documentation, and over 10 demonstration videos for software products and digit

Digital Marketing Manager at Rayonnes Agency

November 1, 2024 - January 1, 2025

Designed and executed tailored digital marketing strategies for 17 international clients across Canada, Lebanon, China, and Africa in the beauty and wellness sectors; facilitated seamless communication via Slack and Skype. Managed social media presence across Facebook, LinkedIn, Instagram, Google My Business, TikTok, and Pinterest. Created bilingual (French/English) content including blog posts, videos, visuals, reels, carousels, and LinkedIn threads. Enhanced SEO with keyword research, meta titles/descriptions, and backlink strategies; managed email marketing campaigns via Mailchimp and built capture pages with ConvertKit. Grew YouTube channel subscribers to 5,000 organic followers through strategic content optimization and audience engagement. Leveraged AI tools (ChatGPT) and project management platforms (Notion, Jibble) to streamline workflows and ensure timely delivery. Transformed LinkedIn content from YouTube videos into reels, carousels, posts, and threads to boost client visibi