Zekai Lu

3D Artist Intern at 37 Interactive Entertainment

Built and optimized 3D character/weapon assets in Maya and Substance 3D Painter; integrated and validated in Unity for visual fidelity and performance. Collaborated with designers and engineers to maintain style consistency and meet in-game budget constraints.

Designer / Artist / Programmer at Gugu Gaga (Self-initiated project)

Shipped an end-to-end mobile prototype (design, art, animation, UI/UX). Reached 10,000+ players on a major CN mobile platform; secured ¥50,000 seed investment from player traction and feedback.

Designer / Artist / Programmer at Solo Project — Gugu Gaga

Shipped an end-to-end mobile prototype (design, art, animation, UI/UX). Reached 10,000+ players on a major CN mobile platform; secured ¥50,000 seed investment from player traction and feedback.

Designer / Artist / Programmer at Solo Project — “Gugu Gaga”

Shipped an end-to-end mobile prototype (design, art, animation, UI/UX). Reached 10,000+ players on a major CN mobile platform; secured ¥50,000 (~$7,000) seed investment from player traction and feedback.

Designer / Artist / Programmer at Experience Solo Project

Shipped an end-to-end mobile prototype (design, art, animation, UI/UX). Reached 10,000+ players on a major CN mobile platform; secured ¥50,000 (~$7,000) seed investment from player traction and feedback.

Designer / Artist / Programmer at Gugu Gaga (Solo Project)

Shipped an end-to-end mobile prototype (design, art, animation, UI/UX). Reached 10,000+ players on a major CN mobile platform; secured ¥50,000 (~$7,000) seed investment from player traction and feedback.

Lead Artist & Co-Designer at Bounce Back Games — “Pogo Rogue”

Directed art style; created characters, UI, and level visuals to support responsive gameplay. Led marketing and localization; reached 20,000+ players, earned “Very Positive” user reviews on Steam, and a GDWC 2024 nomination.

Lead Artist & Co-Designer at Bounce Back Games

Directed art style; created characters, UI, and level visuals to support responsive gameplay. Led marketing and localization; reached 20,000+ players, earned “Very Positive” user reviews on Steam, and a GDWC 2024 nomination.

Lead Artist & Co-Designer at Bounce Back Games — Pogo Rogue

Directed art style; created characters, UI, and level visuals to support responsive gameplay. Led marketing and localization; reached 20,000+ players, earned “Very Positive” user reviews on Steam, and a GDWC 2024 nomination.

User Research & Media Production Intern at NetEase Games (Justice / Onmyoji)

Ran player research for Justice and produced promo videos for Onmyoji; delivered insights to refine UX and content strategy. Compiled campaign analyses that informed more engaging marketing beats.

3D/Character Artist at Collaborative Project — “Light the Way”

Designed characters and 3D assets in Unreal Engine 5, aligning visual storytelling with gameplay and level pacing.