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Hi, I’m Yi Zhao (Joey), a digital illustrator and 2D concept artist. I focus on creative development and visual communication, integrating design and research to solve creative challenges with innovative solutions. I enjoy collaborating with indie game studios and advertising agencies to produce compelling character concepts, UI assets, and branding that help storytelling stand out. I’m passionate about crafting expressive visuals and refining workflows from concept to polished asset, with a collaborative, growth-minded approach.…Hi, I’m Yi Zhao (Joey), a digital illustrator and 2D concept artist. I focus on creative development and visual communication, integrating design and research to solve creative challenges with innovative solutions. I enjoy collaborating with indie game studios and advertising agencies to produce compelling character concepts, UI assets, and branding that help storytelling stand out. I’m passionate about crafting expressive visuals and refining workflows from concept to polished asset, with a collaborative, growth-minded approach.

Yi Zhao (Joey)

Illustrator, Concept Artist, Game Designer, +2

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Hi, I’m Yi Zhao (Joey), a digital illustrator and 2D concept artist. I focus on creative development and visual communication, integrating design and research to solve creative challenges with innovative solutions. I enjoy collaborating with indie game studios and advertising agencies to produce compelling character concepts, UI assets, and branding that help storytelling stand out. I’m passionate about crafting expressive visuals and refining workflows from concept to polished asset, with a collaborative, growth-minded approach.…Hi, I’m Yi Zhao (Joey), a digital illustrator and 2D concept artist. I focus on creative development and visual communication, integrating design and research to solve creative challenges with innovative solutions. I enjoy collaborating with indie game studios and advertising agencies to produce compelling character concepts, UI assets, and branding that help storytelling stand out. I’m passionate about crafting expressive visuals and refining workflows from concept to polished asset, with a collaborative, growth-minded approach.

Available to hire

Hi, I’m Yi Zhao (Joey), a digital illustrator and 2D concept artist. I focus on creative development and visual communication, integrating design and research to solve creative challenges with innovative solutions. I enjoy collaborating with indie game studios and advertising agencies to produce compelling character concepts, UI assets, and branding that help storytelling stand out. I’m passionate about crafting expressive visuals and refining workflows from concept to polished asset, with a collaborative, growth-minded approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Freelance 2D Artist at Self-Employed

May 1, 2017 - Present

Produce high-quality 2D assets (character concepts, UI icons, logos) for diverse clients including indie game studios and advertising agencies. Manage remote projects across time zones, delivering Live2D animated illustrations and branding materials.

Workshop Instructor at Board & Brush Creative Studio

September 1, 2024 - Present

Instruct groups of 10+ participants in woodworking and design techniques, fostering a supportive environment for creative expression. Manage studio operations, including inventory organization and safety compliance, ensuring a seamless customer experience.

Co-Founder & Game Designer at Veno Games LLC

November 1, 2019 - Present

Directed the end-to-end development of an indie game title, defining core mechanics, narrative frameworks, and visual style. Created high-fidelity 2D assets including character designs and background art; managed the integration of assets into Unity.

Marketing Manager at Luckyln Energy LLC

March 1, 2024 - June 1, 2024

Negotiated international supply contracts and managed logistics for timber exports, ensuring compliance with US trade regulations. Served as the primary liaison between overseas suppliers and corporate stakeholders, streamlining communication and conflict resolution.