I fell in love with SEO 16 years ago and never looked back. I’ve built a career around SEO, usability, and pulling the right levers to meet goals. I’m adept at learning customer needs, crafting strategies, and getting buy-in from team members and stakeholders. I thrive on prioritizing objectives and leading teams to achieve them, and I develop profit-driving strategies through diligent research. I excel at getting to the root of problems, building cost-effective, time-saving processes, and staying creative while basing decisions on data. I balance strong technical skills across multiple disciplines with clear communication, enabling productive conversations with both technical teams and non-technical stakeholders and customers.

I fell in love with SEO 16 years ago and never looked back. I’ve built a career around SEO, usability, and pulling the right levers to meet goals. I’m adept at learning customer needs, crafting strategies, and getting buy-in from team members and stakeholders. I thrive on prioritizing objectives and leading teams to achieve them, and I develop profit-driving strategies through diligent research. I excel at getting to the root of problems, building cost-effective, time-saving processes, and staying creative while basing decisions on data. I balance strong technical skills across multiple disciplines with clear communication, enabling productive conversations with both technical teams and non-technical stakeholders and customers.

Available to hire

I fell in love with SEO 16 years ago and never looked back. I’ve built a career around SEO, usability, and pulling the right levers to meet goals. I’m adept at learning customer needs, crafting strategies, and getting buy-in from team members and stakeholders. I thrive on prioritizing objectives and leading teams to achieve them, and I develop profit-driving strategies through diligent research.

I excel at getting to the root of problems, building cost-effective, time-saving processes, and staying creative while basing decisions on data. I balance strong technical skills across multiple disciplines with clear communication, enabling productive conversations with both technical teams and non-technical stakeholders and customers.

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Language

English
Fluent

Work Experience

SEO Manager at Rynos Strategic Solutions
August 1, 2024 - Present
Lead a team of strategists and analysts in the execution of SEO strategies, introducing new tactics and developing new processes. Provided high-level thought leadership and managed high-value client cases.
SEO Manager at REYES RETAIL SEO SOLUTIONS
July 1, 2023 - Present
Conducted comprehensive research on various ecommerce platforms, ensuring selections met criteria for security, ease of use, efficiency, and future-proofing. Led design, development, and launch of high-converting ecommerce sites tailored to client needs, and maintained strong client relationships through regular communication, resulting in high satisfaction and additional opportunities.
Head of Marketing at Unit HVAC Equipment & Parts
January 1, 2019 - June 1, 2023
Built and led the marketing function, crafted demand-generation strategies, and aligned cross-functional teams to drive growth. Drove process improvements, client engagement, and scalable marketing initiatives for HVAC equipment and parts.
Digital Marketing Director at Sterling Commerce Group
May 1, 2016 - March 1, 2017
Led a team of SEO, SEM, and digital marketing specialists; developed and executed multi-channel strategies; managed budget and P&L; drove profitable growth and improved marketing attribution.
SEO Manager at Sterling Commerce Group
March 1, 2015 - May 1, 2016
Increased organic traffic and sales by building an end-to-end SEO program, cutting costs with SOPs, and expanding local search presence through targeted optimization.
Founder at BizLab
May 1, 2006 - April 1, 2012
Built revenue-producing online courses and SEO-led funnels; expanded client base and team; developed scalable marketing systems and training.
Founder at Black Friday Ads
October 1, 2008 - December 1, 2011
Achieved 1 million organic visits for Thanksgiving Day; launched SEO-driven funnel, two computer repair courses, and a 160-page eBook; established initial digital marketing framework.

Education

Bachelor of Arts at Cedarville University
January 11, 2030 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Professional Services