I'm a digital marketing and content creation professional with experience in social media management, video production, and visual design across multi-platform channels. I create engaging photo and video content, support brand storytelling, and analyze performance data to boost engagement. I've collaborated across cross-functional teams and supported events with a strong attention to detail and organizational skills, thriving in fast-paced environments.

Shirly Gong

I'm a digital marketing and content creation professional with experience in social media management, video production, and visual design across multi-platform channels. I create engaging photo and video content, support brand storytelling, and analyze performance data to boost engagement. I've collaborated across cross-functional teams and supported events with a strong attention to detail and organizational skills, thriving in fast-paced environments.

Available to hire

I’m a digital marketing and content creation professional with experience in social media management, video production, and visual design across multi-platform channels. I create engaging photo and video content, support brand storytelling, and analyze performance data to boost engagement.
I’ve collaborated across cross-functional teams and supported events with a strong attention to detail and organizational skills, thriving in fast-paced environments.

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Work Experience

Creative Lead Intern at OSG
February 1, 2025 - May 31, 2025
Led end-to-end production of animated and video-based social media content, from concept to final editing, supporting digital storytelling. Created and published content across Facebook, Instagram, and LinkedIn, ensuring consistent brand voice and visual identity. Collaborated with marketing, design, and copy teams to support campaign execution and content development. Contributed to visual and content assets used across digital platforms.
Social Media Operation Intern at TOPONE
March 1, 2023 - July 31, 2023
Built and managed social media accounts from scratch, supporting content strategy and digital presence development. Produced photo and short-form video content aligned with platform trends and audience preferences. Partnered with 10+ influencers, generating 5 viral posts (1M+ views) and driving +20% traffic and +5% user growth. Planned and executed a multi-platform campaign (20+ posts/videos), achieving 8M+ views and audience growth. Monitored analytics to evaluate performance and optimize content strategy.
Social Media Operations Assistant at Guangdong Youhui Technology
June 1, 2022 - October 31, 2022
Designed visual assets for digital and web use using Adobe Illustrator to improve brand consistency. Produced and edited photo and video content, increasing engagement and inquiries by 5%. Supported content creation for marketing campaigns and live events. Improved workflow efficiency by 25% through content production optimization.
Social Media Operator at XbotPark
October 1, 2022 - June 30, 2024
Conducted trend and audience research to support content planning and storytelling. Produced and published multi-platform social content, growing account from 0 to 1,000 followers. Managed content calendar and ensured consistent posting and platform maintenance. Analyzed performance metrics to improve engagement and contributed to +10% sales growth.
Social Media Content Creator at Self-Employed
January 1, 2019 - January 1, 2023
Created and managed content across TikTok, RED, and Bilibili, generating 1.5M+ total views. Produced short-form video and visual storytelling content (100K+ views). Used AI tools (ChatGPT) for content ideation, caption writing, and workflow efficiency.

Education

Master of Science in Advertising at Boston University
September 1, 2024 - December 31, 2025
Bachelor of Literature in Network and New Media at South China Normal University
September 1, 2019 - July 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services