Samara Josria d'Souza

Social Media Marketing Executive (UK & Europe) at AW Distribution, Dubai, UAE

Managed content calendars across multiple brands to ensure timely, aligned publishing; coordinated cross-regional UK and EU projects with design, content, and marketing; directed and styled photo shoots and video productions to align with brand identity; wrote high-converting copy for social media, websites, and ad campaigns; planned and optimized paid media campaigns to drive reach and traffic; contributed to website enhancement projects to improve UX and content quality; monitored trends to align brand strategies with emerging market dynamics.

Lead Generation Executive at Business Services, Panjim-Goa

Led generation of high-quality leads for clients; built targeted lists, executed outreach campaigns, and tracked performance; collaborated with marketing and sales teams to optimize messaging and conversion; maintained CRM data quality and generated insights for campaign improvements.

Digital Marketing Intern at Caritas Goa NGO

Supported digital marketing campaigns, social media content creation, and analytics; assisted in content planning and scheduling; contributed to campaign performance reporting.