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I am a results-driven marketing and e-commerce manager based in London with 9+ years of experience building and executing full-funnel marketing strategies across fashion retail and student accommodation. I lead multi-channel campaigns, optimize SEO, drive CRM programs, and grow online revenue through data-driven storytelling and creative collaboration. I thrive on turning data into actionable insights, aligning brand goals with acquisition and retention, and leading cross-functional teams to deliver measurable ROI. I am proficient with marketing automation tools (HubSpot, Marketo, Salesforce) and analytics platforms (Google Analytics, Google Ads, Hotjar), and I enjoy shaping compelling content across web, email, social, and offline channels.…I am a results-driven marketing and e-commerce manager based in London with 9+ years of experience building and executing full-funnel marketing strategies across fashion retail and student accommodation. I lead multi-channel campaigns, optimize SEO, drive CRM programs, and grow online revenue through data-driven storytelling and creative collaboration. I thrive on turning data into actionable insights, aligning brand goals with acquisition and retention, and leading cross-functional teams to deliver measurable ROI. I am proficient with marketing automation tools (HubSpot, Marketo, Salesforce) and analytics platforms (Google Analytics, Google Ads, Hotjar), and I enjoy shaping compelling content across web, email, social, and offline channels.

Farai Garayi

Marketing Strategist, Brand Strategist, Digital Marketer, +4

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I am a results-driven marketing and e-commerce manager based in London with 9+ years of experience building and executing full-funnel marketing strategies across fashion retail and student accommodation. I lead multi-channel campaigns, optimize SEO, drive CRM programs, and grow online revenue through data-driven storytelling and creative collaboration. I thrive on turning data into actionable insights, aligning brand goals with acquisition and retention, and leading cross-functional teams to deliver measurable ROI. I am proficient with marketing automation tools (HubSpot, Marketo, Salesforce) and analytics platforms (Google Analytics, Google Ads, Hotjar), and I enjoy shaping compelling content across web, email, social, and offline channels.…I am a results-driven marketing and e-commerce manager based in London with 9+ years of experience building and executing full-funnel marketing strategies across fashion retail and student accommodation. I lead multi-channel campaigns, optimize SEO, drive CRM programs, and grow online revenue through data-driven storytelling and creative collaboration. I thrive on turning data into actionable insights, aligning brand goals with acquisition and retention, and leading cross-functional teams to deliver measurable ROI. I am proficient with marketing automation tools (HubSpot, Marketo, Salesforce) and analytics platforms (Google Analytics, Google Ads, Hotjar), and I enjoy shaping compelling content across web, email, social, and offline channels.

Available to hire

I am a results-driven marketing and e-commerce manager based in London with 9+ years of experience building and executing full-funnel marketing strategies across fashion retail and student accommodation. I lead multi-channel campaigns, optimize SEO, drive CRM programs, and grow online revenue through data-driven storytelling and creative collaboration.

I thrive on turning data into actionable insights, aligning brand goals with acquisition and retention, and leading cross-functional teams to deliver measurable ROI. I am proficient with marketing automation tools (HubSpot, Marketo, Salesforce) and analytics platforms (Google Analytics, Google Ads, Hotjar), and I enjoy shaping compelling content across web, email, social, and offline channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Manager (Property & Real Estate) at Scape UK, Morro & Fay

November 1, 2024 - November 1, 2025

Strategic marketing leader responsible for delivering an integrated marketing strategy that aligns brand awareness, acquisition, and retention goals across Scape UK and Morro. Directed full-funnel campaigns across digital and offline channels, including paid search, paid social, display, print, PR, and partnerships. Led the website migration with SEO continuity, improved UX, and enhanced lead generation capabilities. Managed email marketing and CRM initiatives with data-driven nurture journeys and segmentation. Collaborated cross-functionally with Sales, Operations, and Agency partners to optimize occupancy targets. Produced multi-channel content and monitored performance metrics to inform optimization.

E-Commerce / Marketing Manager (Fashion & Retail) at Studio88 Group – South Africa (JD Sports SA)

September 1, 2020 - August 1, 2024

Led digital marketing strategy for five e-commerce platforms, driving 30%+ YoY online revenue growth through SEO optimization, paid media, and CRO. Managed a cross-functional team of 15 across Marketing, IT, E‑Commerce, Customer Service, and Logistics; oversaw content creation including blogs, newsletters, product descriptions, and external partnerships.

E-Commerce / Marketing Manager (Fashion & Retail) at Studio88 Group – South Africa (JD Sports of South Africa)

September 1, 2020 - August 1, 2024

Led global fashion and lifestyle brand campaigns across five e-commerce platforms with full-funnel strategies, driving customer acquisition and retention. Coordinated cross-channel campaigns (digital and offline), oversaw content creation, brand alignment, and promotional calendars. Managed marketing and e-commerce budgets to maximize ROI, mentored a cross-functional team, and partnered with agencies to deliver high-impact creative assets. Delivered 30%+ YoY online revenue growth through SEO, paid media optimization, and conversion improvements.

Digital Brand Assistant (Education & Training) at Atvance Academy

April 1, 2018 - April 1, 2020

Supported digital marketing activities to raise online brand recognition and market visibility; contributed to social media growth, content development, and data-driven optimization.

Digital Brand Assistant (Education & Training) at Atvance Academy – South Africa

April 1, 2018 - April 1, 2020

Grew social media presence by 50% and increased engagement by 20% through strategic content planning and community management. Co-developed and executed digital marketing strategies contributing to a 15% increase in online brand recognition. Analyzed campaign performance to deliver actionable insights, improving overall ROI by 10%. Supported content creation in partnership with design and content teams to ensure brand alignment across digital touchpoints.

Digital Marketing Assistant (Fashion & Electronics) at Pepkor Lifestyle

March 1, 2016 - March 1, 2018

Supported the development and execution of integrated digital campaigns, contributing to improvements in campaign effectiveness; managed social media content and cross-functional collaboration to align marketing initiatives with brand goals.

Digital Marketing Assistant (Fashion & Electronics) at Pepkor Lifestyle – South Africa

March 1, 2016 - March 1, 2018

Supported development and execution of integrated digital campaigns, contributing to a 15% improvement in campaign effectiveness. Managed social media platforms, optimized content strategy, and drove increased brand engagement and community growth. Delivered performance insights to optimize marketing spend and targeting, while collaborating across departments to align digital initiatives with broader business goals.