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Hi, I’m Kamarul Baharin bin Abdul Wahab, a results-driven Digital Marketing Specialist with hands-on experience running paid campaigns across Meta, Google, LinkedIn, and TikTok. I collaborate with clients and internal teams to plan, execute, and optimize ABM and B2B lead-generation campaigns, delivering measurable results and a strong enterprise pipeline. I’m passionate about turning data into action: cutting CAC by 40%, boosting CTR by 35%, and increasing conversions by 30%. When I’m not optimizing campaigns, I enjoy sharing knowledge through training and workshops to help teams grow.…Hi, I’m Kamarul Baharin bin Abdul Wahab, a results-driven Digital Marketing Specialist with hands-on experience running paid campaigns across Meta, Google, LinkedIn, and TikTok. I collaborate with clients and internal teams to plan, execute, and optimize ABM and B2B lead-generation campaigns, delivering measurable results and a strong enterprise pipeline. I’m passionate about turning data into action: cutting CAC by 40%, boosting CTR by 35%, and increasing conversions by 30%. When I’m not optimizing campaigns, I enjoy sharing knowledge through training and workshops to help teams grow.

Kamarul Baharin bin Abdul Wahab

Content Creator, Video Editor, Copywriter, +2

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Hi, I’m Kamarul Baharin bin Abdul Wahab, a results-driven Digital Marketing Specialist with hands-on experience running paid campaigns across Meta, Google, LinkedIn, and TikTok. I collaborate with clients and internal teams to plan, execute, and optimize ABM and B2B lead-generation campaigns, delivering measurable results and a strong enterprise pipeline. I’m passionate about turning data into action: cutting CAC by 40%, boosting CTR by 35%, and increasing conversions by 30%. When I’m not optimizing campaigns, I enjoy sharing knowledge through training and workshops to help teams grow.…Hi, I’m Kamarul Baharin bin Abdul Wahab, a results-driven Digital Marketing Specialist with hands-on experience running paid campaigns across Meta, Google, LinkedIn, and TikTok. I collaborate with clients and internal teams to plan, execute, and optimize ABM and B2B lead-generation campaigns, delivering measurable results and a strong enterprise pipeline. I’m passionate about turning data into action: cutting CAC by 40%, boosting CTR by 35%, and increasing conversions by 30%. When I’m not optimizing campaigns, I enjoy sharing knowledge through training and workshops to help teams grow.

Available to hire

Hi, I’m Kamarul Baharin bin Abdul Wahab, a results-driven Digital Marketing Specialist with hands-on experience running paid campaigns across Meta, Google, LinkedIn, and TikTok. I collaborate with clients and internal teams to plan, execute, and optimize ABM and B2B lead-generation campaigns, delivering measurable results and a strong enterprise pipeline.

I’m passionate about turning data into action: cutting CAC by 40%, boosting CTR by 35%, and increasing conversions by 30%. When I’m not optimizing campaigns, I enjoy sharing knowledge through training and workshops to help teams grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Malay

Advanced

English

Advanced

Work Experience

Performance Marketing Specialist at 2X Marketing Sdn Bhd

July 1, 2023 - Present

Collaborate with multiple clients to plan, manage and optimize paid advertising campaigns across Google Ads, Meta Ads, 6Sense Ads, LinkedIn Ads, and TikTok Ads. Managed total ad spend of USD 250K+ in 2024. Launched high-impact ABM campaigns using 6Sense and Google Ads, increasing enterprise pipeline value by 25%. Optimized B2B lead generation campaigns delivering +15,000 MQLs and improved SQL conversion rates. Improved overall ad performance by reducing CAC by 40%, boosting CTR by 35%, and increasing conversion rate by 30%.

Digital Marketing Specialist at HealthifyMe Private Limited

May 1, 2021 - June 30, 2023

Launched successful Facebook Ads and Google Ads campaigns for New Year Resolution 2023—led to a 60% rise in user sign-ups and a 40% boost in app engagement in Q1 2023. Enhanced reach with short-form video content (reels, YouTube Shorts, TikTok) featuring real user transformations and success stories; localized video production for 5 key markets; built influencer collaborations; implemented marketing automation and lead nurturing processes; integrated CRM and analytics to optimize campaigns.

Digital Marketing Specialist cum Head of Department at Think Osem Sdn Bhd

January 1, 2019 - March 31, 2021

Led in-house video production and marketing efforts; delivered 300K total app installs for Osem App (Mar 2020) and 10K total sign-ups for Osem Teacher (Mar 2020); acquired 3,000 sign-up participants for multiple income sources virtual summit 2022; managed creative team (copywriter, graphic designer, videographer, interns) and coordinated internal/external resources; planned monthly projects, budgets, and reports; steered AB testing, landing pages, and lead generation content.

Training Senior Executive at Usaha Strategik Sdn Bhd

November 1, 2014 - December 31, 2018

Led in-house video production team and streamlined marketing training programs; delivered seminars and workshops (Sihat, Financial Literacy, Art Therapy, etc.); planned monthly projects, budgets and resources; managed digital assets, websites (WordPress, Joomla), social channels and SEO; initiated AB testing and content marketing for lead generation.