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Hi, I'm Xuecen Zhang, a photographer and graphic designer currently pursuing an MFA in Photography at Parsons School of Design in New York. My practice blends visual storytelling with brand design, exploring how imagery communicates ideas, values, and narratives across print and digital media. I have internships and professional experience in graphic design, packaging, and branding, alongside teaching and supporting creative labs at Parsons. I’m excited to collaborate across disciplines and to develop work that elevates brands and inspires viewers.…Hi, I'm Xuecen Zhang, a photographer and graphic designer currently pursuing an MFA in Photography at Parsons School of Design in New York. My practice blends visual storytelling with brand design, exploring how imagery communicates ideas, values, and narratives across print and digital media. I have internships and professional experience in graphic design, packaging, and branding, alongside teaching and supporting creative labs at Parsons. I’m excited to collaborate across disciplines and to develop work that elevates brands and inspires viewers.

Xuecen Zhang

Photographer, Graphic Designer, Illustrator, +2

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Hi, I'm Xuecen Zhang, a photographer and graphic designer currently pursuing an MFA in Photography at Parsons School of Design in New York. My practice blends visual storytelling with brand design, exploring how imagery communicates ideas, values, and narratives across print and digital media. I have internships and professional experience in graphic design, packaging, and branding, alongside teaching and supporting creative labs at Parsons. I’m excited to collaborate across disciplines and to develop work that elevates brands and inspires viewers.…Hi, I'm Xuecen Zhang, a photographer and graphic designer currently pursuing an MFA in Photography at Parsons School of Design in New York. My practice blends visual storytelling with brand design, exploring how imagery communicates ideas, values, and narratives across print and digital media. I have internships and professional experience in graphic design, packaging, and branding, alongside teaching and supporting creative labs at Parsons. I’m excited to collaborate across disciplines and to develop work that elevates brands and inspires viewers.

Available to hire

Hi, I’m Xuecen Zhang, a photographer and graphic designer currently pursuing an MFA in Photography at Parsons School of Design in New York. My practice blends visual storytelling with brand design, exploring how imagery communicates ideas, values, and narratives across print and digital media.

I have internships and professional experience in graphic design, packaging, and branding, alongside teaching and supporting creative labs at Parsons. I’m excited to collaborate across disciplines and to develop work that elevates brands and inspires viewers.

Skills

Photo

Logo

Experience Level

Photo

Expert

Logo

Intermediate

Language

Chinese

Fluent

English

Advanced

Work Experience

Teaching Assistant at Parsons School of Design

February 1, 2025 - June 1, 2025

Reviewed student-submitted photographic assignments according to course pace, meticulously checking visual expression and marking gaps or inconsistencies in original work for the instructor’s critique. Organized weekly discussion forum content, categorized, merged, and adjusted student viewpoints around a common theme, supplementing course materials as needed.

Technician Assistant at Parsons School of Design

February 1, 2025 - June 1, 2025

Provided support to students by assisting with equipment checks, troubleshooting printing problems, and loading photo papers to ensure smooth operations.

Manager and Owner at Tenko Shanghai

May 1, 2022 - July 1, 2023

Managed daily store operations including raw material replenishment, inventory control, supplier communications, and staff scheduling; adjusted staffing and stock levels based on customer flow to maintain stable output and profitability during peak hours. Tracked trends in the coffee industry, evaluated whether to introduce seasonal, blended, or peripheral products, and designed in-store materials and online visuals. Organized product distribution by sales performance and pre-adjusted menus and stocking strategies ahead of holidays to reduce raw material backlog and stock-outs. Collaborated with baristas and staff to address customer feedback and emergencies, optimized workflows, and refined POS prompts and scripts for smoother daily operations.

Graphic Designer (Internship) at FeiChangHao

May 1, 2021 - September 1, 2021

Participated in visual material design for various categories of the company’s brand, responsible for packaging design for member gift boxes and travel-related accessories; confirmed usage scenarios and size limitations with the brand team for different travel settings. Interfaced with brand managers and multiple manufacturers, verifying printing techniques, paper thickness, lamination, and surface abrasion resistance to ensure final products maintained visual quality in high-contact environments like airports and hotels. Independently advanced multiple product material lines from concept sketches and visual direction to final delivery files, documenting color differences and process limits after proofs.

Graphic Designer (Internship) at IQ360

February 1, 2020 - November 1, 2020

Participated in brand projects across multiple industries; conducted interviews and research to define brand personality, created visual directions, and produced design drafts. Deconstructed client requirements into actionable visual elements (graphic language, color logic, material style, information hierarchy); presented multiple directional drafts in internal reviews to help finalize the brand’s visual direction. Managed multiple design projects at different stages, coordinating version updates with clients according to deadlines, including packaging sketches, poster layouts, and digital screen content.