Hi there! I’m Nathan Lim, a highly analytical digital marketing professional primed to apply an in-depth understanding of the digital landscape to real-world business goals. I’ve built and managed multi-channel campaigns for varied brands, from ready-to-eat meal brands to enterprise clients, across Google, YouTube, Facebook, TikTok, LinkedIn, Shopify and more. I excel at translating data and insights into actionable growth strategies, aligning digital activity with broader business objectives, and collaborating with cross-functional teams to drive measurable results. Beyond campaigns, I focus on stakeholder relationships, process optimization, and scalable growth. I enjoy mentoring teams, integrating marketing with sales and product, and shaping brand narratives that resonate with target audiences while improving online presence and revenue performance.

Nathan Lim

Hi there! I’m Nathan Lim, a highly analytical digital marketing professional primed to apply an in-depth understanding of the digital landscape to real-world business goals. I’ve built and managed multi-channel campaigns for varied brands, from ready-to-eat meal brands to enterprise clients, across Google, YouTube, Facebook, TikTok, LinkedIn, Shopify and more. I excel at translating data and insights into actionable growth strategies, aligning digital activity with broader business objectives, and collaborating with cross-functional teams to drive measurable results. Beyond campaigns, I focus on stakeholder relationships, process optimization, and scalable growth. I enjoy mentoring teams, integrating marketing with sales and product, and shaping brand narratives that resonate with target audiences while improving online presence and revenue performance.

Available to hire

Hi there! I’m Nathan Lim, a highly analytical digital marketing professional primed to apply an in-depth understanding of the digital landscape to real-world business goals. I’ve built and managed multi-channel campaigns for varied brands, from ready-to-eat meal brands to enterprise clients, across Google, YouTube, Facebook, TikTok, LinkedIn, Shopify and more. I excel at translating data and insights into actionable growth strategies, aligning digital activity with broader business objectives, and collaborating with cross-functional teams to drive measurable results.

Beyond campaigns, I focus on stakeholder relationships, process optimization, and scalable growth. I enjoy mentoring teams, integrating marketing with sales and product, and shaping brand narratives that resonate with target audiences while improving online presence and revenue performance.

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Language

English
Fluent

Work Experience

Digital Marketing Lead at EFOODZ
March 1, 2023 - Present
Managing all aspects of search, social, display, video, and mobile advertising campaigns for a ready-to-eat meal brand; coordinating with internal teams and external partners to align digital strategies with business goals.
Paid Media Specialist at Monks
June 1, 2022 - March 1, 2023
Managing enterprise-level paid media campaigns (Google, YouTube, Shopify, LG, UNSW, ASX, PetSmart, etc.); client relationship management, ad-serving, optimization, and quarterly business planning.
Founder & Director at Boose
May 1, 2019 - March 1, 2023
Overseeing all aspects of the business including budgeting, finance, sales, marketing (both digital and offline), operations and business development; establishing brand strategies and long-term partnerships.
Lead Digital Marketing Strategist at Boose
May 1, 2019 - March 1, 2023
Defined and implemented omnichannel digital marketing strategies across Google, Facebook/Instagram, email and other channels; scaled campaigns and built client relationships.
Senior Paid Media Specialist at Advisable
May 1, 2021 - June 1, 2022
Managed a portfolio of client accounts (25+); liaised with clients on strategy, results and future plans; built processes; optimization and reporting to drive performance.
Freelance Digital Marketing Consultant
April 1, 2021 - Present
Provided consulting and digital marketing strategy for small to mid-sized businesses; built full-scale campaigns across Google, Facebook, LinkedIn and TikTok; client education and reporting.

Education

Bachelor of Sports and Exercise Science at University of Sydney
March 1, 2017 - March 1, 2019
Bachelor of Commerce at University of Sydney
March 1, 2016 - March 1, 2017

Qualifications

Google Ads Certification
January 11, 2030 - December 9, 2025
Google Analytics Certification
January 11, 2030 - December 9, 2025
Display & Video 360 Certification
January 11, 2030 - December 9, 2025
Campaign Manager 360 Certification
January 11, 2030 - December 9, 2025

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services