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I am a driven and creative marketing professional based in Melbourne, with 4 years’ experience across app marketing, automation, digital ads and media. I have delivered strategic, integrated media plans for diverse brands (including Nestlé) and demonstrated strong ROI with multi-channel campaigns, client collaboration, and supplier partnerships. I believe in sustainability through a customer-centric marketing process, supported by clear strategic thinking and data-driven solutions. I enjoy solving complex challenges across the customer journey and thrive in collaborative environments to grow brands and deliver lasting value.…I am a driven and creative marketing professional based in Melbourne, with 4 years’ experience across app marketing, automation, digital ads and media. I have delivered strategic, integrated media plans for diverse brands (including Nestlé) and demonstrated strong ROI with multi-channel campaigns, client collaboration, and supplier partnerships. I believe in sustainability through a customer-centric marketing process, supported by clear strategic thinking and data-driven solutions. I enjoy solving complex challenges across the customer journey and thrive in collaborative environments to grow brands and deliver lasting value.

Jovita Octaviani

Brand Strategist, Marketing Strategist, Content Creator, +2

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I am a driven and creative marketing professional based in Melbourne, with 4 years’ experience across app marketing, automation, digital ads and media. I have delivered strategic, integrated media plans for diverse brands (including Nestlé) and demonstrated strong ROI with multi-channel campaigns, client collaboration, and supplier partnerships. I believe in sustainability through a customer-centric marketing process, supported by clear strategic thinking and data-driven solutions. I enjoy solving complex challenges across the customer journey and thrive in collaborative environments to grow brands and deliver lasting value.…I am a driven and creative marketing professional based in Melbourne, with 4 years’ experience across app marketing, automation, digital ads and media. I have delivered strategic, integrated media plans for diverse brands (including Nestlé) and demonstrated strong ROI with multi-channel campaigns, client collaboration, and supplier partnerships. I believe in sustainability through a customer-centric marketing process, supported by clear strategic thinking and data-driven solutions. I enjoy solving complex challenges across the customer journey and thrive in collaborative environments to grow brands and deliver lasting value.

Available to hire

I am a driven and creative marketing professional based in Melbourne, with 4 years’ experience across app marketing, automation, digital ads and media. I have delivered strategic, integrated media plans for diverse brands (including Nestlé) and demonstrated strong ROI with multi-channel campaigns, client collaboration, and supplier partnerships.

I believe in sustainability through a customer-centric marketing process, supported by clear strategic thinking and data-driven solutions. I enjoy solving complex challenges across the customer journey and thrive in collaborative environments to grow brands and deliver lasting value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Connection Planner at Mindshare (OpenMind)

September 1, 2024 - June 30, 2025

Drive strategic integrated media plans across conventional, digital and performance-based campaigns; collaborate with internal and external partners to craft best-in-class media strategies and tactical plans; generated 4.5% market penetration for Nestlé’s Milo Biscuit variant and secured 2x top-up yearly budgets for Milo Biscuit & KitKat, maintaining 100% ROI month-on-month in omni-channel media strategies; built strong relationships with clients, teams, vendors and partners.

Client Development Executive at GroupM Nexus

February 1, 2023 - August 31, 2024

Responded to briefs with data-driven media strategies aligned to objectives and budget, achieving YoY sales growth of +100%; finalised media bookings and managed creative setup; coordinated communications between agency, client and internal stakeholders to ensure timely delivery of assets and reports; conducted Post Campaign Analysis and Brand Lift studies; onboarded new clients to educate them on Advanced TV offerings.

Junior Digital Specialist / Campaign Manager at 3 Phase Marketing

November 1, 2021 - February 28, 2023

Delivered end-to-end digital campaigns across Google, Facebook, SEO and website development; translated briefs into actionable plans; managed schedules and budgets; implemented tracking via Google Tag Manager; analysed data in Google Analytics and optimised site performance; contributed to UI/UX perspective to improve conversion and user experience.

Marketing & Innovation Intern at Bulla Dairy Foods

July 1, 2019 - July 31, 2020

Developed sustainability framework aligned to the 2020 corporate strategy; conducted brand communications research and market entry planning for China to target profit improvement; supported innovation pipelines and SKU optimisation; liaised with Category Development to enhance product/brand performance.

CRM Specialist - Growth & Retention (Regional) at Style Theory

December 1, 2020 - November 30, 2021

Improved customer acquisition and retention through multi-channel lifecycle campaigns; created engaging content for inactive subscribers, generated leads via activations, and led lifecycle marketing programs (Refer a Friend, Free Trials, Rewards); conducted customer insights research and ran A/B tests to optimise results.