Hi, I’m Emma Lauren Selway, an instructional designer and learning specialist with 10+ years of experience creating instructor-led training, eLearning modules, and practical learning materials. I’ve designed and delivered training for automotive and EV sectors, translating complex technical content into engaging and accessible learning experiences across multiple platforms.\n\nI collaborate closely with engineering, product, field service, and support teams to build scalable learning ecosystems. I lead instructional design, content creation, and LMS administration, and I’m passionate about turning technical content into measurable, high-impact learning that drives performance.

Emma Lauren Selway

Hi, I’m Emma Lauren Selway, an instructional designer and learning specialist with 10+ years of experience creating instructor-led training, eLearning modules, and practical learning materials. I’ve designed and delivered training for automotive and EV sectors, translating complex technical content into engaging and accessible learning experiences across multiple platforms.\n\nI collaborate closely with engineering, product, field service, and support teams to build scalable learning ecosystems. I lead instructional design, content creation, and LMS administration, and I’m passionate about turning technical content into measurable, high-impact learning that drives performance.

Available to hire

Hi, I’m Emma Lauren Selway, an instructional designer and learning specialist with 10+ years of experience creating instructor-led training, eLearning modules, and practical learning materials. I’ve designed and delivered training for automotive and EV sectors, translating complex technical content into engaging and accessible learning experiences across multiple platforms.\n\nI collaborate closely with engineering, product, field service, and support teams to build scalable learning ecosystems. I lead instructional design, content creation, and LMS administration, and I’m passionate about turning technical content into measurable, high-impact learning that drives performance.

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Language

English
Fluent
Spanish; Castilian
Advanced
Catalan; Valencian
Beginner

Work Experience

Training Engineer at Wallbox
June 1, 2021 - Present
Lead global training initiatives for EV installations, commissioning, and partner enablement; responsible for instructional design, content creation, delivery, and LMS administration with minimal oversight.
Test Drive Specialist at Polestar
April 1, 2021 - June 1, 2021
Delivered structured EV product briefings and customer-focused demonstrations; translated complex electrical vehicle systems into clear explanations; supported customer understanding of charging, connectivity, safety features and ownership models.
Brand Ambassador at Various
June 1, 2008 - June 1, 2021
Represented brands at 100+ events (Rolls-Royce, Bentley, Jaguar, Mercedes-Benz, Land Rover, BMW); delivered engaging product presentations to diverse audiences; facilitated test-drive experiences and coached participants on EV features and dynamics.
Data Assistant & Driver Trainer (Freelance)
August 1, 2019 - July 1, 2022
Delivered one-on-one coaching and performance analysis using video and data traces to improve driver skills.
Durability & Development Test Driver at McLaren Automotive – IDIA DA
September 1, 2016 - October 1, 2018
Provided technical feedback and supported development testing on durability programs for new vehicle platforms and components.
Sales Executive at BMW Group
November 1, 2010 - May 1, 2013
Customer engagement and product delivery responsibilities; contributed to sales targets and client satisfaction.

Education

Motorsport Engineering at National College for Motorsport, Bicester, Oxfordshire
January 1, 2005 - December 31, 2007
General Certificate of Secondary Education (GCSE) at Royal Masonic School for Girls, Rickmansworth, Hertfordshire
January 1, 2005 - December 31, 2005

Qualifications

Google Technical Writing One & Two
January 1, 2025 - December 9, 2025
Articulate Rise (LinkedIn Learning)
January 1, 2024 - December 9, 2025
Articulate 360: Interactive Learning
January 1, 2023 - December 9, 2025
SCORM & Tin Can API
January 1, 2023 - December 9, 2025
E-Learning Tips
January 1, 2023 - December 9, 2025
Agile Project Leadership
January 1, 2023 - December 9, 2025

Industry Experience

Education, Manufacturing, Professional Services, Transportation & Logistics