Hi, I’m Emily, a full-funnel digital marketer who thrives on building high-converting funnels and experiences. I’ve driven SEO wins, paid acquisition, lifecycle automations, and CRO for e-commerce and service brands, turning insights into measurable growth. I love combining data with creative content and AI-driven workflows to improve acquisition, retention, and revenue. I’m comfortable leading cross-functional teams, optimizing website experiences, and crafting multi-channel campaigns that resonate with customers.…

Emily Soe

Hi, I’m Emily, a full-funnel digital marketer who thrives on building high-converting funnels and experiences. I’ve driven SEO wins, paid acquisition, lifecycle automations, and CRO for e-commerce and service brands, turning insights into measurable growth. I love combining data with creative content and AI-driven workflows to improve acquisition, retention, and revenue. I’m comfortable leading cross-functional teams, optimizing website experiences, and crafting multi-channel campaigns that resonate with customers.…

Available to hire

Hi, I’m Emily, a full-funnel digital marketer who thrives on building high-converting funnels and experiences. I’ve driven SEO wins, paid acquisition, lifecycle automations, and CRO for e-commerce and service brands, turning insights into measurable growth.

I love combining data with creative content and AI-driven workflows to improve acquisition, retention, and revenue. I’m comfortable leading cross-functional teams, optimizing website experiences, and crafting multi-channel campaigns that resonate with customers.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Manager at ZZ DAY SPA / ZZ MED SPA
May 1, 2023 - Present
Developed and executed SEO strategy that ranked the website on page 1 of Google for 20+ competitive keywords, increasing organic traffic and inbound leads. Created and managed paid ad campaigns (Meta + Google Ads) that generated consistent weekly bookings while maintaining positive ROAS. Built full sales funnels and landing pages that contributed to notable seasonal revenue lifts during promotions and peak periods. Designed and launched targeted email/SMS campaigns achieving open rates 10–20% above industry benchmarks and boosting repeat bookings. Produced blog content, web copy, and social assets that increased engagement and improved the website’s conversion flow. Tracked and analyzed campaign performance using Meta Events and GA4 to optimize conversion paths and lower CPL. Led website improvements in Squarespace, optimizing navigation, landing pages, and product experience to improve conversion rate.
Marketing Specialist at ZZ DAY SPA / ZZ MED SPA
August 1, 2022 - April 1, 2023
Supported marketing operations across digital, print, and event channels. Coordinated content calendars, vendor communication, and campaign timelines. Assisted in the design of sales collateral and social media assets to increase brand visibility.
Project Manager / Digital Marketing Lead at Safari Engineering
May 1, 2024 - October 1, 2024
Managed a 9-person cross-functional team, ensuring on-time delivery of client projects and marketing initiatives. Built and optimized WordPress landing pages, improving UX and supporting higher-quality lead generation. Managed Google Ads campaigns (~$5K/month), improving CTR and reducing CPC through targeted optimizations. Created client-facing proposals, RFP responses, and deliverables. Directed the hiring process and onboarding workflows to support the company’s growth objectives.
Engineer Assistant at Safari Engineering
August 1, 2023 - April 1, 2024
Supported engineering project documentation, communication, and marketing collateral.

Education

Bachelor of Business Administration in Marketing Management at Baruch College | Zicklin School of Business
January 11, 2030 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Media & Entertainment, Software & Internet

Skills

Experience Level