Hi, I’m a Product & UX/UI designer with 6+ years of experience, specializing in B2B SaaS and design systems. I enjoy turning complex challenges into intuitive digital experiences and bridging design with development. I’m passionate about building scalable design systems, conducting user research, and turning insights into actionable product decisions. I’ve helped reduce onboarding time by 40% and cut support tickets by 70%, and I’m excited to explore AI-driven design workflows to stay ahead of the curve.

SOHRAB SARGHEYNY

Hi, I’m a Product & UX/UI designer with 6+ years of experience, specializing in B2B SaaS and design systems. I enjoy turning complex challenges into intuitive digital experiences and bridging design with development. I’m passionate about building scalable design systems, conducting user research, and turning insights into actionable product decisions. I’ve helped reduce onboarding time by 40% and cut support tickets by 70%, and I’m excited to explore AI-driven design workflows to stay ahead of the curve.

Available to hire

Hi, I’m a Product & UX/UI designer with 6+ years of experience, specializing in B2B SaaS and design systems. I enjoy turning complex challenges into intuitive digital experiences and bridging design with development.

I’m passionate about building scalable design systems, conducting user research, and turning insights into actionable product decisions. I’ve helped reduce onboarding time by 40% and cut support tickets by 70%, and I’m excited to explore AI-driven design workflows to stay ahead of the curve.

See more

Language

English
Fluent

Work Experience

Web & UI Designer at Australian College of Business Intelligence
October 1, 2025 - Present
Led strategy to unify the college’s disparate digital platforms into a single, cohesive experience for prospective and current students. Redesigned the website and student portal to boost engagement and visual consistency. Established a cohesive design system with unified UI assets and templates to ensure consistency across all digital platforms.
UX/UI Designer at GoSweetSpot
March 1, 2022 - September 1, 2025
Transitioned into SaaS UX/UI within agile product teams to simplify complex B2B workflows and scale design systems. Redesigned the SaaS platform, reducing onboarding time by 40% and improving usability across B2B workflows. Built a scalable design system (UI kits, tokens, style guides) to streamline handoff with developers. Designed Gotrack mobile app (iOS & Android) with cohesive UI and frictionless user flows. Conducted user research, testing, and surveys, leveraging analytics to validate UX improvements and reduce support tickets by 70%. Informed the product roadmap and UX strategy, aligning design decisions with business goals.
UX/UI & Web Designer at About Image
August 1, 2020 - March 1, 2022
Designed 30+ responsive, mobile-first websites using Figma, ensuring WCAG 2.1 AA accessibility standards and optimized components for e-commerce and agency clients. Integrated APIs (Google Maps, Analytics, reCAPTCHA) to improve functionality, security, and interactivity. Conducted usability tests, refining user journeys to enhance engagement and conversion.

Education

Bachelor of Product Design at Unitec Institute of Technology
February 1, 2013 - September 1, 2016

Qualifications

Certificate of User Experience for Web
August 1, 2018 - December 9, 2025

Industry Experience

Software & Internet, Education, Professional Services, Retail, Media & Entertainment