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Dynamic, commercially minded marketing leader with 10+ years’ experience across hospitality, lifestyle, and purpose-led sectors. Expert in designing and implementing integrated marketing strategies including digital marketing that drive loyalty, acquisition, and ROI. Skilled in both brand & performance marketing that deliver measurable results. Passionate about developing lasting partnerships and helping brands scale through authentic content and data-driven marketing. Committed to sustainability and purpose-led brands with experience in a certified B Corp environment.…Dynamic, commercially minded marketing leader with 10+ years’ experience across hospitality, lifestyle, and purpose-led sectors. Expert in designing and implementing integrated marketing strategies including digital marketing that drive loyalty, acquisition, and ROI. Skilled in both brand & performance marketing that deliver measurable results. Passionate about developing lasting partnerships and helping brands scale through authentic content and data-driven marketing. Committed to sustainability and purpose-led brands with experience in a certified B Corp environment.

Natalia Rakowska

Growth Marketer, Digital Marketer, Content Strategist, +5

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Dynamic, commercially minded marketing leader with 10+ years’ experience across hospitality, lifestyle, and purpose-led sectors. Expert in designing and implementing integrated marketing strategies including digital marketing that drive loyalty, acquisition, and ROI. Skilled in both brand & performance marketing that deliver measurable results. Passionate about developing lasting partnerships and helping brands scale through authentic content and data-driven marketing. Committed to sustainability and purpose-led brands with experience in a certified B Corp environment.…Dynamic, commercially minded marketing leader with 10+ years’ experience across hospitality, lifestyle, and purpose-led sectors. Expert in designing and implementing integrated marketing strategies including digital marketing that drive loyalty, acquisition, and ROI. Skilled in both brand & performance marketing that deliver measurable results. Passionate about developing lasting partnerships and helping brands scale through authentic content and data-driven marketing. Committed to sustainability and purpose-led brands with experience in a certified B Corp environment.

Available to hire

Dynamic, commercially minded marketing leader with 10+ years’ experience across hospitality, lifestyle, and purpose-led sectors. Expert in designing and implementing integrated marketing strategies including digital marketing that drive loyalty, acquisition, and ROI. Skilled in both brand & performance marketing that deliver measurable results. Passionate about developing lasting partnerships and helping brands scale through authentic content and data-driven marketing.
Committed to sustainability and purpose-led brands with experience in a certified B Corp environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Executive at K West Hotel & Spa

July 1, 2014 - August 1, 2015

Led trade marketing campaigns and PR strategies for the agency and its clients. Built strong media relationships and secured key industry coverage. Collaborated with founders on new pitches. Contributed to pitches to high-profile brands including Dune, McVitie’s, and Missguided. Delivered digital marketing and website enhancements to boost online traffic and bookings. Ensured brand consistency across customer touchpoints.

Head of Marketing at K West Hotel & Spa and Royal Lancaster London

August 1, 2015 - January 1, 2022

Directed the marketing departments of two high-profile London hotels. Delivered annual marketing strategies aligned to commercial goals and guest experience. Managed and grew loyalty programme, increasing the database by 80% YoY. Led re-brand of Royal Lancaster London across digital and physical channels. Delivered multi-channel campaigns with analytics to drive revenue and ROI. Developed two marketing teams to exceed KPIs.

Founder at Nat & Co Freelance Marketing / Natalia Rakowska Marketing Freelancer

February 1, 2022 - June 1, 2025

Led marketing strategy across two-room hotels and branded campaigns for B2B and B2C clients. Built trade marketing campaigns and PR plans for agency and clients. Drove new business pitches with founders. Delivered digital marketing and website enhancements to boost online traffic and bookings. Ensured brand consistency across customer touchpoints; developed local community outreach and audience insights.

Head of Marketing at The HomeTel Club

October 1, 2024 - Present

Launched The HomeTel Club loyalty program; led marketing activities for a bespoke loyalty initiative. Achieved 80% YoY growth in member bookings; nominated for a marketing award for achievements in the hospitality sector. Developed integrated marketing campaigns, partnerships and community outreach to raise awareness of all hotel and F&B locations.