Coordinated end-to-end execution of international development projects funded by ADB, World Bank, EBRD, AfDB, EIB, UNDP and other IFIs; conducted expert outreach, ensured ToR compliance and timeline management to deliver timely, high-quality submissions; liaised with internationally recognized experts in Energy, Finance, Gender Equality, Education to strengthen project design and delivery; authored and formatted reports and proposals in line with donor branding guidelines; managed project documentation and communications to meet donor requirements and quality standards.

Marketing & Design Consultant at Self-employed / Freelance

May 1, 2021 - September 1, 2024

Planned and executed email marketing campaigns (Mailchimp): audience segmentation, content calendars, automation flows (welcome/nurture/re-engagement), and A/B tests to improve opens and clicks. Produced on-brand creative assets (social, ads, newsletters) using Figma, Illustrator, Photoshop, Premiere; translated performance insights into high‑performing variants for Meta Ads and Google Ads. Built and iterated conversion-focused landing pages and micro-sites (HTML/CSS/JS, React/Next.js).

Marketing Specialist & Graphic Designer at SMX Academy & Roccad Marketing Agency

December 1, 2018 - April 1, 2021

Developed and executed digital communication strategies; led multi-channel campaigns to drive demand, increase brand awareness, and generate high-quality leads. Coordinated digital assets, including emails, social media content, and landing pages optimized for engagement and conversion; managed campaign budgets and KPI-driven performance; continuously optimized campaigns using analytics. Implemented chatbot automation using Manychat and ensured data accuracy in reporting.