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I’m Nicole L. Shafer, a marketing consultant based in Berlin, Maryland, with a passion for turning client objectives into measurable digital strategies. I specialize in CRO, SEO, analytics, and data-driven campaigns that boost conversions, engagement, and ROI. I’ve partnered with national and international clients across Upwork and agency environments, leading cross-functional teams to deliver creative, performance-focused campaigns, building pipelines, onboarding new accounts, and crafting compelling messaging.…I’m Nicole L. Shafer, a marketing consultant based in Berlin, Maryland, with a passion for turning client objectives into measurable digital strategies. I specialize in CRO, SEO, analytics, and data-driven campaigns that boost conversions, engagement, and ROI. I’ve partnered with national and international clients across Upwork and agency environments, leading cross-functional teams to deliver creative, performance-focused campaigns, building pipelines, onboarding new accounts, and crafting compelling messaging.

Nicole L. Shafer

Marketing Consultant, Brand Strategist, Growth Marketer, +2

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I’m Nicole L. Shafer, a marketing consultant based in Berlin, Maryland, with a passion for turning client objectives into measurable digital strategies. I specialize in CRO, SEO, analytics, and data-driven campaigns that boost conversions, engagement, and ROI. I’ve partnered with national and international clients across Upwork and agency environments, leading cross-functional teams to deliver creative, performance-focused campaigns, building pipelines, onboarding new accounts, and crafting compelling messaging.…I’m Nicole L. Shafer, a marketing consultant based in Berlin, Maryland, with a passion for turning client objectives into measurable digital strategies. I specialize in CRO, SEO, analytics, and data-driven campaigns that boost conversions, engagement, and ROI. I’ve partnered with national and international clients across Upwork and agency environments, leading cross-functional teams to deliver creative, performance-focused campaigns, building pipelines, onboarding new accounts, and crafting compelling messaging.

Available to hire

I’m Nicole L. Shafer, a marketing consultant based in Berlin, Maryland, with a passion for turning client objectives into measurable digital strategies. I specialize in CRO, SEO, analytics, and data-driven campaigns that boost conversions, engagement, and ROI.

I’ve partnered with national and international clients across Upwork and agency environments, leading cross-functional teams to deliver creative, performance-focused campaigns, building pipelines, onboarding new accounts, and crafting compelling messaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Consultant at Independent / Freelance (Upwork Consulting, Sandbox Marketing, Swiss Falling Ltd., Quest University, Yellowfin Charters, etc.)

January 1, 2022 - Present

Developed and managed multi-channel digital marketing campaigns including SEO audits, CRM integration, landing page optimization, content creation, and social media advertising. Onboarded new accounts, set campaign goals and budgets, monitored performance, and delivered data-driven reports. Achieved 110% ROI at a national sales event, increased unique website visitors by 27%, and extended on-site engagement time by 2.5 minutes on event pages.

Marketing Director at Think Design+ Communications (Moiré Marketing Partners)

January 1, 2009 - January 1, 2011

Led a cross-functional team of designers and developers; reviewed GA reports and digital advertising campaigns; produced monthly performance reports for executive leadership; developed dynamic marketing materials (WordPress content, blogs, videos, webinars) and targeted campaigns; contributed to IPO-related materials and revenue growth across multiple accounts.

Account Executive at Greenfield Belser, Ltd., Finn Partners

January 1, 2008 - January 1, 2009

Managed client relationships and digital campaigns; supported web analytics and CRM; contributed to integrated marketing initiatives.

Senior Account Executive / Media Director at Sage Communications, LLC

January 1, 2005 - January 1, 2008

Directed digital marketing campaigns for telecom, defense, medical, IT, and non-profit government contracts; led a team of AEs and developers; established corporate branding and messaging; performed website analysis and redesign strategy; managed ROI metrics and multi-account workloads.