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I'm a creative leader and senior designer with deep experience shaping brand identity, menu systems, packaging, environments, and promotional campaigns for restaurant and food service organizations. I thrive when collaborating with culinary, operations, and marketing stakeholders to deliver hospitality design that drives engagement and elevates guest experience, and I bring hands-on craft, clear communication, and disciplined workflow to remote partnerships.…I'm a creative leader and senior designer with deep experience shaping brand identity, menu systems, packaging, environments, and promotional campaigns for restaurant and food service organizations. I thrive when collaborating with culinary, operations, and marketing stakeholders to deliver hospitality design that drives engagement and elevates guest experience, and I bring hands-on craft, clear communication, and disciplined workflow to remote partnerships.

Perry Diavatopoulos

PRO

Graphic Designer, Designer, Brand Designer, +2

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I'm a creative leader and senior designer with deep experience shaping brand identity, menu systems, packaging, environments, and promotional campaigns for restaurant and food service organizations. I thrive when collaborating with culinary, operations, and marketing stakeholders to deliver hospitality design that drives engagement and elevates guest experience, and I bring hands-on craft, clear communication, and disciplined workflow to remote partnerships.…I'm a creative leader and senior designer with deep experience shaping brand identity, menu systems, packaging, environments, and promotional campaigns for restaurant and food service organizations. I thrive when collaborating with culinary, operations, and marketing stakeholders to deliver hospitality design that drives engagement and elevates guest experience, and I bring hands-on craft, clear communication, and disciplined workflow to remote partnerships.

Available to hire

Whitby, Canada

I’m a creative leader and senior designer with deep experience shaping brand identity, menu systems, packaging, environments, and promotional campaigns for restaurant and food service organizations.

I thrive when collaborating with culinary, operations, and marketing stakeholders to deliver hospitality design that drives engagement and elevates guest experience, and I bring hands-on craft, clear communication, and disciplined workflow to remote partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder and Design Director at THE PVW GROUP INC.

January 1, 2004 - Present

Lead the strategic and creative direction of agency supporting CPG, food service, and beverage brands. Oversee concept development, visual identity systems, menu design, store branding, promotional campaigns, and digital content. Work directly with stakeholders to interpret business goals into guest-facing creative assets. Manage remote design production, revisions, timelines, and cross-team communication.

Creative Director at JAM DESIGN

January 1, 2000 - January 1, 2001

Oversaw creative development for promotions, retail programs, mass media, and new product launches. Strengthened internal processes between creative, accounts, and management.

Creative Practice Leader at KRP LINK

January 1, 2001 - January 1, 2005

Led creative across promotions, trade programs, direct-to-consumer initiatives, mass media, digital, and new product launches. Managed creative teams and studio operations with a focus on brand alignment and customer relevance.