Wes Geiger

Available to hire

I’m a seasoned Creative Director with over 30 years of experience leading global brand initiatives across healthcare, e-learning, and technology.

About

I’m a seasoned Creative Director with over 30 years of experience leading global brand initiatives across healthcare, e-learning, and technology. I specialize in building cohesive design systems, guiding cross-functional teams, and turning strategy into tangible, measurable results.

I thrive in fast-paced environments, launching brand academies, implementing enterprise DAM, and transforming workflows to elevate creative standards. I’m passionate about storytelling that connects brands with people and driving growth through thoughtful design leadership.

  • Joined December 2025

Languages

  • EnglishFluent

Industry experience

  • Healthcare
  • Life Sciences
  • Education
  • Professional Services
  • Media & Entertainment
  • Manufacturing
  • Retail
  • Software & Internet

More experts in Dallas, United States

Projects · 4

Vibrant, Engaging Presentations

graphicdesigner designer branding photo I have created PowerPoints reflecting a brand’s vibrant and bold identity, offering tailored decks that are both flexible and easy to use. With a wide range of built-in slide layouts, these templates empower teams to create impactful presentations effortlessly. Designed to unify the look and feel of presentations globally, they provide a consistent visual standard that reinforces a dynamic brand presence.

  • Creative Director
  • Graphic Designer
  • Infographic Designer
Targeted Digital Signage, Billboard, and Web Banners

Support a Fortune 10 company transition from previous brand to new brand by creating a campaign that resonates with the legislative audience in Washington, D.C., while clearly communicating the company’s purpose and impact.

  • Concept Artist
  • Creative Director
  • Designer

Support Cencora’s transition from AmerisourceBergen by creating a campaign that resonates with the legislative audience in Washington, D.C., while clearly communicating the company’s purpose and impact.

• Collaborated with Marketing, Communications, and Legislative Affairs teams to ensure messaging aligned with policy priorities and brand objectives.
• Created mood boards showcasing multiple visual directions and storytelling concepts.
• Delivered designs that communicated Cencora’s mission and strengthened its identity as a trusted healthcare partner.

Legislature Awareness Campaign
  • Concept Artist
  • Creative Director
  • Graphic Designer

I have extensive experience creating high-impact marketing materials that drive engagement and reinforce brand identity. My work includes designing print and digital assets such as brochures, trade publications, event collateral, and multimedia campaigns. I have art-directed award-winning trade publications that increased customer loyalty by 25%. These projects reflect my ability to combine strategic messaging with compelling visual design to deliver measurable business results.

Marketing Materials that drive engagement
  • Creative Director
  • Data Visualizer
  • Graphic Designer
  • +1

Work experience· 5 roles

Creative Director · CencoraFeb 2009 – Nov 2025 · 16 yrs 10 mos

Led transformative brand initiatives and creative operations for a Fortune 10 healthcare leader, driving global consistency, operational efficiency, and measurable business impact through strategic leadership and cross-functional collaboration.

Art Director · United Way Metropolitan DallasJan 2006 – Dec 2008 · 3 yrs

Collaborated with leadership to strengthen United Way’s brand presence by enforcing corporate standards and educating teams on proper brand usage. Streamlined processes and delivered impactful communications to support community initiatives.

Senior Art Director · MLink TechJan 2006 – Jan 2009 · 3 yrs 1 mo

Art directed and designed e-learning courses for Fortune 500 companies, supporting employee training, HR program updates, and product development. Created scalable solutions that saved costs and enabled local content updates.

Art Director · AstraZeneca PharmaceuticalsJan 1998 – Dec 2005 · 8 yrs
Senior Art Director · Sunrise Medical (Innovative mobility solutions)Jan 1992 – Dec 1997 · 6 yrs

Education

BFA, Graphic Design · Rocky Mountain College of Art & Design1989 – 1993
BS Psychology · University of Colorado, Colorado Springs1984 – 1988

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