I’m a seasoned Creative Director with over 30 years of experience leading global brand initiatives across healthcare, e-learning, and technology. I specialize in building cohesive design systems, guiding cross-functional teams, and turning strategy into tangible, measurable results. I thrive in fast-paced environments, launching brand academies, implementing enterprise DAM, and transforming workflows to elevate creative standards. I’m passionate about storytelling that connects brands with people and driving growth through thoughtful design leadership.…

Wes Geiger

I’m a seasoned Creative Director with over 30 years of experience leading global brand initiatives across healthcare, e-learning, and technology. I specialize in building cohesive design systems, guiding cross-functional teams, and turning strategy into tangible, measurable results. I thrive in fast-paced environments, launching brand academies, implementing enterprise DAM, and transforming workflows to elevate creative standards. I’m passionate about storytelling that connects brands with people and driving growth through thoughtful design leadership.…

Available to hire

I’m a seasoned Creative Director with over 30 years of experience leading global brand initiatives across healthcare, e-learning, and technology. I specialize in building cohesive design systems, guiding cross-functional teams, and turning strategy into tangible, measurable results.

I thrive in fast-paced environments, launching brand academies, implementing enterprise DAM, and transforming workflows to elevate creative standards. I’m passionate about storytelling that connects brands with people and driving growth through thoughtful design leadership.

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Language

English
Fluent

Work Experience

Creative Director at Cencora
February 1, 2009 - November 1, 2025
Led transformative brand initiatives and creative operations for a Fortune 10 healthcare leader, driving global consistency, operational efficiency, and measurable business impact through strategic leadership and cross-functional collaboration.
Senior Art Director at MLink Tech
January 1, 2006 - January 1, 2009
Art directed and designed e-learning courses for Fortune 500 companies, supporting employee training, HR program updates, and product development. Created scalable solutions that saved costs and enabled local content updates.
Art Director at United Way Metropolitan Dallas
January 1, 2006 - December 1, 2008
Collaborated with leadership to strengthen United Way’s brand presence by enforcing corporate standards and educating teams on proper brand usage. Streamlined processes and delivered impactful communications to support community initiatives.
Art Director at AstraZeneca Pharmaceuticals
January 1, 1998 - December 1, 2005
Developed brand identities and marketing materials for physician networks, hospitals, and independent practices. Partnered with product teams and sales leadership to deliver targeted solutions that increased provider access and engagement.
Senior Art Director at Sunrise Medical (Innovative mobility solutions)
January 1, 1992 - December 1, 1997
Creative oversight implementing global brand standards, ensuring product visibility across US and international markets. Collaborated with disabled athletes to launch the Xtreme product line, delivering dynamic visuals for trade publications and events.

Education

BFA, Graphic Design at Rocky Mountain College of Art & Design
January 4, 1989 - December 11, 1993
BS Psychology at University of Colorado, Colorado Springs
November 30, 1984 - December 9, 1988

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Education, Professional Services, Media & Entertainment, Manufacturing, Retail, Software & Internet
    uniE621 Vibrant, Engaging Presentations
    graphicdesigner designer branding photo I have created PowerPoints reflecting a brand’s vibrant and bold identity, offering tailored decks that are both flexible and easy to use. With a wide range of built-in slide layouts, these templates empower teams to create impactful presentations effortlessly. Designed to unify the look and feel of presentations globally, they provide a consistent visual standard that reinforces a dynamic brand presence.…
    uniE621 Targeted Digital Signage, Billboard, and Web Banners
    Support a Fortune 10 company transition from previous brand to new brand by creating a campaign that resonates with the legislative audience in Washington, D.C., while clearly communicating the company’s purpose and impact.…
    paper Legislature Awareness Campaign

    Support Cencora’s transition from AmerisourceBergen by creating a campaign that resonates with the legislative audience in Washington, D.C., while clearly communicating the company’s purpose and impact.

    • Collaborated with Marketing, Communications, and Legislative Affairs teams to ensure messaging aligned with policy priorities and brand objectives.
    • Created mood boards showcasing multiple visual directions and storytelling concepts.
    • Delivered designs that communicated Cencora’s mission and strengthened its identity as a trusted healthcare partner.

    paper Marketing Materials that drive engagement

    I have extensive experience creating high-impact marketing materials that drive engagement and reinforce brand identity. My work includes designing print and digital assets such as brochures, trade publications, event collateral, and multimedia campaigns. I have art-directed award-winning trade publications that increased customer loyalty by 25%. These projects reflect my ability to combine strategic messaging with compelling visual design to deliver measurable business results.