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I’m Rita Torrejon, a Brand Communications Strategist and Copywriter with 20 years of experience in branding and marketing. I specialize in crafting clear, compelling brand messages and cohesive storytelling that resonates with ideal customers. I help startups define a mission, articulate a brand story, and develop marketing strategies and copy that cut through the noise so brands stand out in competitive markets. As a hands-on leader, I’ve steered campaigns, visual merchandising, and cross-channel initiatives, translating creative concepts into measurable results. I’m passionate about helping mom entrepreneurs grow sustainable brands, leveraging clear copywriting and brand storytelling to communicate value and attract the right customers / clients.…I’m Rita Torrejon, a Brand Communications Strategist and Copywriter with 20 years of experience in branding and marketing. I specialize in crafting clear, compelling brand messages and cohesive storytelling that resonates with ideal customers. I help startups define a mission, articulate a brand story, and develop marketing strategies and copy that cut through the noise so brands stand out in competitive markets. As a hands-on leader, I’ve steered campaigns, visual merchandising, and cross-channel initiatives, translating creative concepts into measurable results. I’m passionate about helping mom entrepreneurs grow sustainable brands, leveraging clear copywriting and brand storytelling to communicate value and attract the right customers / clients.

Rita Torrejon

Brand Strategist, Marketing Strategist, Creative Director, +3

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I’m Rita Torrejon, a Brand Communications Strategist and Copywriter with 20 years of experience in branding and marketing. I specialize in crafting clear, compelling brand messages and cohesive storytelling that resonates with ideal customers. I help startups define a mission, articulate a brand story, and develop marketing strategies and copy that cut through the noise so brands stand out in competitive markets. As a hands-on leader, I’ve steered campaigns, visual merchandising, and cross-channel initiatives, translating creative concepts into measurable results. I’m passionate about helping mom entrepreneurs grow sustainable brands, leveraging clear copywriting and brand storytelling to communicate value and attract the right customers / clients.…I’m Rita Torrejon, a Brand Communications Strategist and Copywriter with 20 years of experience in branding and marketing. I specialize in crafting clear, compelling brand messages and cohesive storytelling that resonates with ideal customers. I help startups define a mission, articulate a brand story, and develop marketing strategies and copy that cut through the noise so brands stand out in competitive markets. As a hands-on leader, I’ve steered campaigns, visual merchandising, and cross-channel initiatives, translating creative concepts into measurable results. I’m passionate about helping mom entrepreneurs grow sustainable brands, leveraging clear copywriting and brand storytelling to communicate value and attract the right customers / clients.

Available to hire

I’m Rita Torrejon, a Brand Communications Strategist and Copywriter with 20 years of experience in branding and marketing. I specialize in crafting clear, compelling brand messages and cohesive storytelling that resonates with ideal customers. I help startups define a mission, articulate a brand story, and develop marketing strategies and copy that cut through the noise so brands stand out in competitive markets.

As a hands-on leader, I’ve steered campaigns, visual merchandising, and cross-channel initiatives, translating creative concepts into measurable results. I’m passionate about helping mom entrepreneurs grow sustainable brands, leveraging clear copywriting and brand storytelling to communicate value and attract the right customers / clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Freelance Brand Communications Strategist and Copywriter at Self-Employed / Freelance

January 1, 2021 - Present

Helped early-stage brands develop their brand identity and communicate it clearly to ideal customers, carving space in target markets. Guided seasoned brands to establish clearer positioning, attracting more of their ideal customers and differentiating from competitors. Initiated engagements by defining a clear mission, brand message, and brand story, then built cohesive marketing strategies and a copywriting voice that speaks directly to audiences. Produced copy for product packaging, merchandise, catalogs, social media content, marketing emails, and audience-specific brand articles across both physical and online channels.

Brand Communications Manager at Golden ABC, Inc

January 1, 2013 - January 1, 2017

Led the marketing communications and visual merchandising team from concept through planning to execution, helping the brand achieve record-high sales and earning Best Brand Team for 2013. Conceptualized and executed brand campaigns, photo shoot concepts, events, social media campaigns, and store visual merchandising concepts that strengthened brand identity and repositioned the brand to capture a new market segment.

Marketing Manager at StreetPark Productions, Inc.

January 1, 2007 - January 1, 2009

Established relationships and closed deals with real estate companies and home interior/exterior brands for segment features and advertising placements for the new international TV show, Philippine Realty TV. Marketed the show to local and international markets, helping the brand gain loyal audiences and advertisers that it’s able to run for more than five seasons.