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I'm Khushinder Dhaliwal, a Marketing and Communications professional with 2 years of hands-on experience in Brand Marketing and Customer Engagement. I'm passionate about developing customer-centric campaigns and building lasting relationships with customers, media, and partners to elevate brand presence and drive growth. I stay on top of industry trends, love turning insights into creative campaigns, and enjoy collaborating across teams to deliver measurable results and impactful experiences for wine, hospitality, and consumer brands.…I'm Khushinder Dhaliwal, a Marketing and Communications professional with 2 years of hands-on experience in Brand Marketing and Customer Engagement. I'm passionate about developing customer-centric campaigns and building lasting relationships with customers, media, and partners to elevate brand presence and drive growth. I stay on top of industry trends, love turning insights into creative campaigns, and enjoy collaborating across teams to deliver measurable results and impactful experiences for wine, hospitality, and consumer brands.

Khushinder Dhaliwal

Marketer, Content Creator, Brand Strategist, +2

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I'm Khushinder Dhaliwal, a Marketing and Communications professional with 2 years of hands-on experience in Brand Marketing and Customer Engagement. I'm passionate about developing customer-centric campaigns and building lasting relationships with customers, media, and partners to elevate brand presence and drive growth. I stay on top of industry trends, love turning insights into creative campaigns, and enjoy collaborating across teams to deliver measurable results and impactful experiences for wine, hospitality, and consumer brands.…I'm Khushinder Dhaliwal, a Marketing and Communications professional with 2 years of hands-on experience in Brand Marketing and Customer Engagement. I'm passionate about developing customer-centric campaigns and building lasting relationships with customers, media, and partners to elevate brand presence and drive growth. I stay on top of industry trends, love turning insights into creative campaigns, and enjoy collaborating across teams to deliver measurable results and impactful experiences for wine, hospitality, and consumer brands.

Available to hire

I’m Khushinder Dhaliwal, a Marketing and Communications professional with 2 years of hands-on experience in Brand Marketing and Customer Engagement. I’m passionate about developing customer-centric campaigns and building lasting relationships with customers, media, and partners to elevate brand presence and drive growth.

I stay on top of industry trends, love turning insights into creative campaigns, and enjoy collaborating across teams to deliver measurable results and impactful experiences for wine, hospitality, and consumer brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Brand Marketing Associate at Blue Grouse Estate Winery

August 1, 2025 - Present

Developed and executed engaging social media campaigns showcasing Blue Grouse Wines, local partnerships, and events, increasing follower engagement and brand visibility. Created marketing collateral (digital and print) to support wine club promotions, on-site experiences, and community initiatives. Designed targeted email campaigns promoting BC Wine Month initiatives and new product releases, improving open rates and driving direct sales. Collaborated with Tourism Cowichan and Wine Islands association to create content showcasing sustainable winemaking and agritourism experiences. Analyzed campaign performance metrics (Meta Insights & Google Analytics) to refine content strategy and improve customer reach across digital platforms.

Guest Communications & Brand Experience Coordinator (Seasonal) at Fairmont Empress

May 1, 2025 - July 31, 2025

Curated visual aesthetics and ambience in the Fairmont Gold Lounge, aligning physical presentation with the Fairmont brand standard. Tracked and reported guest feedback trends to senior leadership, helping inform service strategy and improve guest satisfaction metrics. Conducted daily guest engagement and arranged personalized touchpoints that enhanced guest loyalty and contributed to positive online sentiment. Represented the Fairmont brand in its exclusive product: Fairmont Gold, delivering tailored luxury experiences to high-profile guests.

Content Marketing Specialist - Intern at Federated Co-operatives Ltd. (Co-op) Nanaimo

September 1, 2023 - October 31, 2024

Supported local marketing campaigns and community engagement events, including Fuel Good Day and Co-op Community Spaces, promoting Co-op’s community investment initiatives. Managed digital channels (Facebook and Instagram), growing the follower base by 20% and improving engagement through consistent, regionally relevant storytelling. Developed content highlighting Made Right Here local producers, strengthening relationships with Vancouver Island suppliers and showcasing Co-op’s commitment to supporting local businesses. Conducted market research to stay informed about beverage industry trends, competitor activities, and consumer preferences, utilizing project management skills to analyze sales data, conduct surveys, and monitor customer feedback.

Marketing Associate (Contract) at Inniskillin Niagara Estate Winery – Arterra Wines

October 1, 2022 - September 30, 2023

Partnered with Wineries of Niagara-on-the-Lake to coordinate cross-promotional campaigns strengthening the region’s collective brand presence. Managed guest engagement initiatives collecting visitor feedback during festival activations to improve future event marketing strategies. Developed digital and in-store marketing materials to enhance visibility during key events such as Sip & Sizzle and Days of Wine & Chocolate. Consistently exceeded monthly sales targets by nearly 20%, contributing to a 28% overall increase in departmental revenue. Designed print materials online ads and email newsletters and utilized Loomly to evaluate reach and engagement across social platforms.