Hi, I'm Sevag Sagherian, an award-winning photographer and videographer with over 18 years behind the lens and more than 600 commercial and corporate productions to my name. I collaborate with creative teams and brands to craft compelling visual content for social media and digital campaigns, guiding projects from concept through delivery. I own all the cameras, lighting and gear necessary for video and still shoots, assemble the right crews, source talent, negotiate budgets, manage paperwork and asset management, and build strong relationships with agencies and clients to turn ideas into impactful campaigns.…

SEVAG SAGHERIAN

Hi, I'm Sevag Sagherian, an award-winning photographer and videographer with over 18 years behind the lens and more than 600 commercial and corporate productions to my name. I collaborate with creative teams and brands to craft compelling visual content for social media and digital campaigns, guiding projects from concept through delivery. I own all the cameras, lighting and gear necessary for video and still shoots, assemble the right crews, source talent, negotiate budgets, manage paperwork and asset management, and build strong relationships with agencies and clients to turn ideas into impactful campaigns.…

Available to hire

Hi, I’m Sevag Sagherian, an award-winning photographer and videographer with over 18 years behind the lens and more than 600 commercial and corporate productions to my name. I collaborate with creative teams and brands to craft compelling visual content for social media and digital campaigns, guiding projects from concept through delivery.

I own all the cameras, lighting and gear necessary for video and still shoots, assemble the right crews, source talent, negotiate budgets, manage paperwork and asset management, and build strong relationships with agencies and clients to turn ideas into impactful campaigns.

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Work Experience

Founder, Executive Creative Director, Photographer & Director at Impact Films / Impact Casting
January 1, 2000 - Present
Founded and scaled a versatile full-service production agency providing elite photography, commercial directing, video production, and casting for global brands. Directed 400+ national commercials and corporate films; produced 600+ branded videos, digital campaigns, and commercial projects across North America. Cast talent for 250+ broadcast, commercial, and digital campaigns, drawing on 12 years with the Casting Directors Society of Canada. Served as lead photographer for 18+ years, covering corporate, commercial, editorial, red carpet, and large-scale live events. Trusted creative partner for NBA, MLB, Nike, Microsoft, Intel, GM, Hallmark, Costco, Bell Media, Rogers, luxury hotels, national retail chains, and more. Contributed to the Emmy Award–winning MLB Network production team, recreating legendary baseball moments with cinematic precision. Developed sizzle reels, treatments, marketing visuals, casting breakdowns, and brand storytelling assets for major agencies. Core responsibi
Chief Marketing Officer (CMO) at Workwolf
February 1, 2025 - February 1, 2026
Led strategic direction, creative development, and performance optimization of all marketing initiatives for a fast-scaling digital HR technology and credential-verification platform. Shaped brand identity, messaging, and competitive positioning; oversaw content production (website, sales funnels, landing pages, emails, digital ads, long-form educational content), video content, podcasts, promotional assets, and digital media. Managed social media ecosystems across LinkedIn, Instagram, YouTube, and major platforms. Analyzed KPI such as CTR, qualified leads, CPL, CAC, engagement, retention, and conversions; used data to refine campaigns and reduce acquisition costs. Ensured budget adherence, coordinated podcast features, and expanded brand visibility through conferences and thought leadership. Aligned marketing strategy with product development and sales objectives; managed creative vendors and production teams.
Marketing Director at Arsenal Inc. USA
January 1, 2019 - January 1, 2025
Led modernization and digital transformation of a 70-year firearms manufacturer, repositioning the brand for contemporary audiences and expanding national reach. Achieved 34% YoY growth in social following; developed a complete brand overhaul with content pillars, long-form media, and digital advertising strategy. Produced commercial content featuring high-visibility figures. Built and trained a modern marketing team responsible for creative development, content scheduling, analytics, and community engagement. Elevated national presence through influencer partnerships, contests, giveaways, and tradeshow promotional activations. Directed strategy for social channels and performance analytics, strengthening industry relationships and brand visibility at major trade shows.
Senior Marketing Director & Sports Agent at Elite Athlete Management
January 1, 1996 - January 1, 2008
Founded one of Canada’s pioneering athlete-focused representation agencies, securing commercial, print, broadcast, and sponsorship opportunities for top athletes. Negotiated complex contracts between athletes, casting directors, ad agencies, and major brands. Produced integrated marketing campaigns featuring represented athletes in national advertising. Developed large corporate partnerships and promotional campaigns across sports and media. Managed the talent management lifecycle, positioning athletes for appearances in commercials, features, sponsorships, and corporate events; executed creative promotional campaigns across TV, print, and digital media.
Photographer & Videographer / Directing / Casting Director / Producer at Impact Films/Impact Casting
January 1, 2000 - Present
Award-winning photographer and videographer. Directed over 400 commercial and corporate videos; cast 250+ projects; produced 600+ commercials and corporate videos. Photographer with 18+ years of corporate, events and red-carpet work. Collaborates closely with creative teams to produce visual content for social media and digital campaigns; owns full camera, lighting and production gear; assembles crews, negotiates budgets, casts talent, manages asset workflow, and coordinates multi-project schedules.
Marketing Director at Arsenal Inc
January 1, 2019 - Present
Led marketing evolution of an established manufacturing and distributing brand. Built and led a marketing team, developed road map and content calendar, and managed social media across platforms. Increased followers by 40,000 in the first year (~34%). Created podcasts and video content for social channels; sourced guests and partnerships; negotiated budgets and contracts where applicable.
Sr. Marketing Director and Sports Agent at Elite Athlete Management
January 1, 1996 - December 31, 2008
Helped form Canada’s first sports agency focused on athletes for entertainment ventures, sponsorships and scholarships. Built an integrated marketing framework to leverage athlete rosters across film, TV, print, radio and corporate sponsorships; negotiated rates and contracts withCasting Directors, Ad Agencies and Sponsors; organized high-profile events and campaigns to promote products and talent.
Director at Impact Films/Impact Casting
January 1, 2000 - Present
Directed over 400 commercial and corporate videos, collaborating with agencies and brands to develop concepts, treatments, and final outputs across social, digital and broadcast platforms. Responsible for overseeing pre-production, production, and post-production workflows and budgets; built and directed cross-disciplinary teams and talent to realize creative concepts.
Casting Director at Impact Films/Impact Casting
January 1, 2000 - Present
Led casting searches for hundreds of projects, negotiating talent contracts, coordinating auditions, and securing performers aligned with campaign concepts; maintained relationships with casting agencies and vendors.
Producer at Impact Films/Impact Casting
January 1, 2000 - Present
Produced over 600 commercials and corporate productions, from brief development and budgeting to asset management, releases, and delivery across multiple formats. Managed vendor bids, schedules, and client communications.
Photographer at Impact Films/Impact Casting
January 1, 2000 - Present
Photographed corporate events and red-carpet moments, and created social content; responsible for lighting and equipment for photo shoots and coordinating with videography teams to ensure cohesive brand visuals.

Education

Add your educational history here.

Qualifications

Member, Casting Directors Society of Canada
January 11, 2030 - December 11, 2025

Industry Experience

Media & Entertainment, Manufacturing, Professional Services, Other, Retail, Software & Internet
    paper Impact Films

    Every project showcased on the Impact Films website was produced, directed, and shot by me. On most productions, I wear multiple hats — producer, director, and videographer. Ensuring the creative vision is consistent from start to finish. While I handle some of the editing, the scope of my involvement depends on the project’s overall budget. I also personally cast every piece of work featured on the site. Please visit https://www.twine.net/signin