Victoria Gimelfarb

Available to hire

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Copywriter at Travel Brands Inc.
February 1, 2024 - Present
Curation of original B2B and B2C copy for newsletters, articles, e-books, ads, banners, and landing pages; spearheaded brainstorming sessions to plan ideas, deadlines, and omni-channel marketing initiatives; developed tailored brand guides across multiple brands detailing demographics, tone, and objectives; leveraged innovative tools, emerging trends, and SEO strategies to optimize content performance; conceptualized weekly email campaigns, increasing open and click-through rates.
Content Writer at Travel Brands Inc.
May 1, 2022 - February 1, 2024
Generated copy for website banners, press releases, blogs, commercial scripts, and social media; proofreading and revitalizing others' content for grammar, tone, personalization, and readability; analyzing client audiences across multiple brands, leading discussions on targeting strategies; contributed to a 124% increase in email marketing sales for the firm's main brand.
Copywriter at Indus Travels
April 1, 2020 - May 1, 2022
Researched trends and implemented new marketing strategies to enhance content performance; contacted suppliers and brands to propose collaborations and guest article opportunities; produced detailed travel itineraries for hundreds of tours to international and local destinations; managed social media platforms, engaging with followers and scheduling posts via Hootsuite; crafted copy for press releases, blogs, landing pages, newsletters, Instagram and Facebook; optimized content for SEO, contributing to improved engagement.
Copywriter at Nimble Media
June 1, 2019 - April 1, 2020
Consulted with clients to define objectives and craft briefs tailored to their preferences; created SEO-friendly copy for clients across diverse industries including Real Estate, Healthcare, E-Commerce, Finance, Veterinary Services, Automotive, and Technology; conceptualized and pitched innovative ideas for multi-channel marketing campaigns.
Marketing and Promotions Copywriter at Travel Brands Inc.
February 24, 2024 - Present
Curated original B2B and B2C copy for newsletters, articles, e-books, ads, banners, and landing pages; led brainstorming sessions to plan ideas, deadlines, and omni-channel marketing initiatives; developed tailored brand guidelines detailing demographics, tone, and objectives; leveraged innovative tools, emerging trends, and SEO strategies to optimize content performance; conceptualized weekly email campaigns to increase open and click-through rates.
Copywriter at Industry Travels
April 1, 2020 - May 1, 2022
Researched trends and implemented new marketing strategies to enhance content performance; contacted suppliers and other brands to propose collaborations and guest article opportunities; produced detailed travel itineraries for hundreds of tours to international and local destinations; managed social media platforms, interacting with followers and scheduling posts via Hootsuite; crafted copy for press releases, blogs, landing pages, newsletters, Instagram, Facebook; optimized colleagues’ content using SEO insights, increasing conversion rate by 17%.
Content Writer at Nimble Media (Contract)
June 1, 2019 - April 1, 2020
Consulted with clients to define objectives and craft briefs tailored to their preferences; created SEO-friendly copy for clients across diverse industries, including Real Estate, Health care, E‑Commerce, Finance, Veterinary Services, Automotive, and Tech; conceptualized and pitched innovative ideas for multi-channel marketing campaigns.
Content Writer at Nimble Media
June 1, 2019 - April 1, 2020
Consulted with clients to define company and project objectives; conceptualized and pitched innovative ideas for multi-channel marketing campaigns; created SEO-optimized copy for clients in Real Estate, Health Care, E-commerce, Finance, and more.

Education

Bachelor of Commerce at Toronto Metropolitan University
January 11, 2030 - December 11, 2025
Bachelor of Commerce at Toronto Metropolitan University
January 11, 2030 - December 11, 2025
Bachelor of Commerce at Toronto Metropolitan University
January 11, 2030 - May 7, 2026

Qualifications

Bachelor of Commerce
January 11, 2030 - December 11, 2025
Bachelor of Commerce
January 11, 2030 - May 7, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Healthcare, Real Estate & Construction, Professional Services, Software & Internet, Retail