Drive the consumer insights strategy across product, marketing, and brand teams to fuel data-backed decision making in the competitive mobile gaming space. Own and manage a comprehensive portfolio of research programs including brand awareness tracking, churn diagnostics, CSAT measurement, and post-purchase feedback loops—delivering full-funnel insights to support product optimization, marketing effectiveness, and user retention. Design and execute mixed-method research (quantitative surveys, qualitative interviews, A/B testing, and user testing) to uncover behavioral drivers and customer needs. Partner cross-functionally with Product, Growth, Creative, and GTM teams to embed insights into product roadmaps, brand positioning, and campaign strategy. Manage research vendors and internal processes to ensure timely, high-quality insights delivery.

Director, Consumer Research and Insights at JustAnswer

January 1, 2022 - December 31, 2023

Led the consumer insights team to translate user behavior, market signals, and brand performance data into strategies that drove acquisition, retention, and new business launches in a dual-sided marketplace.

Consultant at YouTube, Dolby, McGraw Hill, Lab 26 (Hearst), Edelman Financial Engines

January 1, 2015 - December 31, 2016

Formulated strategic initiatives based on market segmentation and ethnographic studies, improving brand recognition and client relations, resulting in increased market share.

Senior Marketing Intelligence Manager at Western Digital (WD)

January 1, 2017 - December 31, 2021

Directed consumer insights strategy for the Flash Business Unit—guiding product innovation, go-to-market planning, and long-term strategic direction across B2B and B2C segments.