Available to hire
My name is Kassandra and I am an experienced photographer in Toronto. I have experience in a variety of areas of photography including sports, fitness, and product. I specialize in working with businesses to showcase their products, services, and values in ways that truly connect with their audience. From editorial-style product photography to lifestyle imagery that captures the spirit behind your brand.
Experience Level
Expert
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Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Photographer & Business Owner at Kassandra Ann Photography / Create Branding
September 1, 2016 - PresentShoot photographs in studio, field and remote environments for print and internet distribution; plan and prepare for on-location and studio shoots; edit high-quality content using Adobe Creative Suite; identify target markets and key segments; network and prospect for new leads; manage campaigns for clients and campaigns; oversee social media and online presence.
Business Owner at You Can Swim With Us
June 1, 2009 - PresentOversee business budgeting and administration, accounting functions, purchasing and employee payment; teach swimming lessons and water safety; work with children of all ages and abilities; recruit and train staff; grow brand presence in the community.
Graphic Designer & Digital Marketer at Toronto Metropolitan University (TMU)
September 1, 2017 - September 1, 2018Develop creative designs for marketing packages (print materials, brochures, email campaigns, and social media strategies); conceptualize graphics for TMU athletic department using Photoshop, Illustrator and InDesign; managed all phases of the 'I am Ryerson' campaign; coordinated content and updates to the website and social accounts; built brand presence and engaged audiences; led a campaign that raised $100,000 for RAMS Care program.
Photographer and Business Owner at Kassandra Ann Photography / Create Branding
June 1, 2009 - PresentPhotographer and business owner responsible for on-location and studio shoots, delivering high-quality images for print and online use. Planned and executed shoots, set clear goals to drive initiatives like client retention, online presence, brand awareness, and traffic. Edited content with Adobe Creative Suite, identified target markets and key segments, and developed new leads through networking and outreach. Analyzed social media and online marketing results, organized shoots with marketing and production teams, and managed end-to-end production from preproduction to postproduction. Wrote captions and blog posts for clients and for my own site. Accomplishments include campaigns for Teleteubies, Max and Ruby, Inquisitor Master, Apex Legends, and Daniel.
Photographer at Peak Training Whistler
January 1, 2021 - December 31, 2023Shoot photographs and videos of the trainees’ sessions in the studio and on-location. Build and maintain the online presence of the business. Create graphics using brand guidelines and coordinate content across social platforms. Develop social media strategies aligned with business goals, keep up with the latest trends, and collaborate with instructors to deliver engaging visuals for marketing and training materials. Execute fast turnaround times and contribute to ongoing brand growth.
Social Media Assistant at Peak Training, Whistler
January 1, 2021 - December 31, 2023Shoot photographs and videos of trainer sessions and events; build and maintain online presence; create graphics using brand guidelines; develop social media strategies; stay current with social media trends; support marketing and production teams to promote events; manage online channels and content.
Education
Bachelor of Technology at Toronto Metropolitan University (TMU)
January 11, 2030 - April 1, 2018Bachelor of Technology with Minors in Marketing & Journalism: Graphic Communications Management at Toronto Metropolitan University
April 1, 2018 - December 12, 2025Bachelor of Technology (Graphic Communications Management) at Toronto Metropolitan University (TMU)
January 11, 2030 - April 1, 2018Qualifications
Giorgio Award for Most Innovative Business Plan
January 11, 2030 - December 12, 2025Industry Experience
Media & Entertainment, Education, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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