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Hi, I’m Rachel Tallis, a market research professional with over 20 years of experience turning data into strategic action. I specialize in AI-enhanced research, segmentation, brand tracking, and customer experience optimization, helping clients improve engagement and market positioning. I’ve led diverse projects across consumer and professional sectors, built longitudinal research communities, and partnered with senior leadership to align insights with corporate goals. I love translating complex data sets into clear, actionable recommendations that drive measurable results.…Hi, I’m Rachel Tallis, a market research professional with over 20 years of experience turning data into strategic action. I specialize in AI-enhanced research, segmentation, brand tracking, and customer experience optimization, helping clients improve engagement and market positioning. I’ve led diverse projects across consumer and professional sectors, built longitudinal research communities, and partnered with senior leadership to align insights with corporate goals. I love translating complex data sets into clear, actionable recommendations that drive measurable results.

Rachel Tallis

Data Analyst, Marketing Strategist, Brand Strategist, +3

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Hi, I’m Rachel Tallis, a market research professional with over 20 years of experience turning data into strategic action. I specialize in AI-enhanced research, segmentation, brand tracking, and customer experience optimization, helping clients improve engagement and market positioning. I’ve led diverse projects across consumer and professional sectors, built longitudinal research communities, and partnered with senior leadership to align insights with corporate goals. I love translating complex data sets into clear, actionable recommendations that drive measurable results.…Hi, I’m Rachel Tallis, a market research professional with over 20 years of experience turning data into strategic action. I specialize in AI-enhanced research, segmentation, brand tracking, and customer experience optimization, helping clients improve engagement and market positioning. I’ve led diverse projects across consumer and professional sectors, built longitudinal research communities, and partnered with senior leadership to align insights with corporate goals. I love translating complex data sets into clear, actionable recommendations that drive measurable results.

Available to hire

Hi, I’m Rachel Tallis, a market research professional with over 20 years of experience turning data into strategic action. I specialize in AI-enhanced research, segmentation, brand tracking, and customer experience optimization, helping clients improve engagement and market positioning.

I’ve led diverse projects across consumer and professional sectors, built longitudinal research communities, and partnered with senior leadership to align insights with corporate goals. I love translating complex data sets into clear, actionable recommendations that drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Owner & Principal Consultant at MIA Research, LLC

March 1, 2010 - Present

Founded and lead a boutique consultancy delivering AI-enhanced, custom market research solutions across diverse consumer and professional sectors. Design and execute segmentation, journey mapping, brand tracking, and feasibility studies, delivering actionable insights that boosted client engagement by approximately 15%. Provide strategic guidance on branding, customer experience, pricing optimization, and market strategies, leading to about 20% enhanced market positioning. Implement robust data collection and analysis techniques to identify emerging market trends and customer preferences.

Strategy, Consumer and Marketplace Insights Manager at Altria

April 1, 2020 - May 1, 2025

Developed research strategies for brand management and new product initiatives, driving roughly 10-15% improvements in market performance. Built and managed a proprietary longitudinal research community to enhance consumer journey tracking and data collection. Applied advanced analytics and AI-assisted methods to strengthen data synthesis and weekly insight delivery. Directed a multimillion-dollar portfolio of tracking studies and ad hoc projects. Partnered with senior leadership to integrate consumer insights and market intelligence with corporate objectives. Utilized advanced Excel and statistical tools to refine data analysis processes and support strategic decision-making.

Manager, Consumer and Brand Insights at Denny's

June 1, 2015 - January 1, 2019

Served as the primary research lead for menu development, marketing, and operations, informing strategies that enhanced operational outcomes. Oversaw a multimillion-dollar research budget, optimizing vendor selection and ensuring efficient project execution. Delivered actionable insights that informed brand strategy, advertising campaigns, and guest experience improvements. Collaborated with internal stakeholders and external agencies to drive data-informed decision-making. Leveraged digital analytics tools to monitor customer trends and optimize research strategies.

Project Director at Southeastern Institute of Research

October 1, 2012 - August 1, 2014

Managed research projects from proposal to final presentation, ensuring alignment with client objectives. Conducted statistical analysis and translated findings into actionable recommendations that improved project outcomes.