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I'm Amandeep Singh Virk, a Consumer Insights & Research professional with 6+ years of experience translating complex consumer data into strategic, business-shaping insights. I design and lead end-to-end quantitative and qualitative research programs, build insights functions from scratch, and influence product, brand, and marketing decisions. I’m known for delivering compelling data-driven narratives, architecting rigorous research designs, and partnering with cross-functional leaders to embed the consumer voice into strategy. I’m proficient in brand tracking, segmentation, U&A studies, concept testing, and advanced analytics using SQL, R, SPSS, and Tableau.…I'm Amandeep Singh Virk, a Consumer Insights & Research professional with 6+ years of experience translating complex consumer data into strategic, business-shaping insights. I design and lead end-to-end quantitative and qualitative research programs, build insights functions from scratch, and influence product, brand, and marketing decisions. I’m known for delivering compelling data-driven narratives, architecting rigorous research designs, and partnering with cross-functional leaders to embed the consumer voice into strategy. I’m proficient in brand tracking, segmentation, U&A studies, concept testing, and advanced analytics using SQL, R, SPSS, and Tableau.

Amandeep Singh Virk

Data Analyst, Marketing Analyst, Brand Strategist, +2

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I'm Amandeep Singh Virk, a Consumer Insights & Research professional with 6+ years of experience translating complex consumer data into strategic, business-shaping insights. I design and lead end-to-end quantitative and qualitative research programs, build insights functions from scratch, and influence product, brand, and marketing decisions. I’m known for delivering compelling data-driven narratives, architecting rigorous research designs, and partnering with cross-functional leaders to embed the consumer voice into strategy. I’m proficient in brand tracking, segmentation, U&A studies, concept testing, and advanced analytics using SQL, R, SPSS, and Tableau.…I'm Amandeep Singh Virk, a Consumer Insights & Research professional with 6+ years of experience translating complex consumer data into strategic, business-shaping insights. I design and lead end-to-end quantitative and qualitative research programs, build insights functions from scratch, and influence product, brand, and marketing decisions. I’m known for delivering compelling data-driven narratives, architecting rigorous research designs, and partnering with cross-functional leaders to embed the consumer voice into strategy. I’m proficient in brand tracking, segmentation, U&A studies, concept testing, and advanced analytics using SQL, R, SPSS, and Tableau.

Available to hire

I’m Amandeep Singh Virk, a Consumer Insights & Research professional with 6+ years of experience translating complex consumer data into strategic, business-shaping insights. I design and lead end-to-end quantitative and qualitative research programs, build insights functions from scratch, and influence product, brand, and marketing decisions.

I’m known for delivering compelling data-driven narratives, architecting rigorous research designs, and partnering with cross-functional leaders to embed the consumer voice into strategy. I’m proficient in brand tracking, segmentation, U&A studies, concept testing, and advanced analytics using SQL, R, SPSS, and Tableau.

Skills

Tableau

Data Visualization

SQL

Experience Level

Tableau

Expert

Data Visualization

Expert

SQL

Expert

Work Experience

Brand Ambassador (Contract) at Mosaic North America

April 1, 2024 - September 1, 2024

Conducted in-store demos and shopper interviews; delivered feedback reports that shaped the regional activation strategy. Recognized by leadership for delivering high-quality insights.

Research & Insights Manager at Country Delight (Remote)

October 1, 2020 - Present

Built the consumer insights function from the ground up, developing research frameworks, analytics infrastructure, and insight-to-action processes. Drove Country Delight’s evolution from a dairy-focused startup to a multi-category D2C brand, supporting 6× growth in daily active consumers and launches in new regions. Designed and executed 300+ research studies (surveys, qualitative and quantitative research, product & concept testing), improving response rates by 25% and influencing 3+ category launches. Developed SQL-powered Tableau dashboards tracking NPS, retention, and UX metrics; reduced go-to-market delays by 20%. Utilized R and SQL for advanced behavioral analysis, cutting data processing time by 40% and improving trial-to-repeat rates by 10–15%. Built consumer segmentation frameworks that enabled targeted marketing, resulting in 22% higher engagement. Launched in-app feedback system with 10,000+ monthly responses, generating actionable UX and product insights. Partnered cro

Deputy City Head at OYO

January 1, 2020 - August 1, 2020

Led city-level operations and strategy initiatives, improving operational efficiency and customer satisfaction. Integrated customer feedback into local decision-making to optimize service delivery.

Cluster Head at OYO

March 1, 2019 - December 1, 2019

Launched anew regional cluster and scaled it to $1M+ monthly revenue in under six months. Awarded Best Cluster Head for operational excellence and customer-first initiatives.

Market Research Intern at HPCL

April 1, 2018 - May 1, 2018

Conducted Usage & Attitude (U&A) study on lubricant consumption. Identified consumer segments and usage patterns; 75% of recommendations were implemented.