I'm a creative and technically skilled film and video professional based in Austin, TX. I thrive in fast-paced environments, bridging creative vision with production logistics, from lighting and camera operation to promotional video production and audience engagement. Across film projects and digital marketing campaigns, I collaborate across departments to ensure brand consistency and measurable results, while keeping a friendly, proactive approach.

William Nelson

I'm a creative and technically skilled film and video professional based in Austin, TX. I thrive in fast-paced environments, bridging creative vision with production logistics, from lighting and camera operation to promotional video production and audience engagement. Across film projects and digital marketing campaigns, I collaborate across departments to ensure brand consistency and measurable results, while keeping a friendly, proactive approach.

Available to hire

I’m a creative and technically skilled film and video professional based in Austin, TX. I thrive in fast-paced environments, bridging creative vision with production logistics, from lighting and camera operation to promotional video production and audience engagement.

Across film projects and digital marketing campaigns, I collaborate across departments to ensure brand consistency and measurable results, while keeping a friendly, proactive approach.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Lighting Grip, Camera Operator, Production Assistant at Rude Boy Pictures
August 1, 2024 - Present
Roles across Elliot Calhoun and various other short film productions; responsibilities included lighting grip, camera operation, and production assistant duties on multiple projects.
Director of Photography at Tiger (short film)
February 1, 2025 - March 1, 2025
Director of Photography for the short film Tiger.
Promotional Video Producer at ATX Tactics
November 1, 2024 - December 1, 2024
Produced promotional videos, coordinating creative direction, shoot execution and post-production for marketing campaigns.
Search Marketing Specialist at Gartner
November 1, 2021 - October 1, 2025
Managed $650k monthly global digital ad spend across 20 countries and six continents for Gartner Digital Markets using Google Ads and Microsoft Advertising. Increased gross margin from 26% to 40%. Piloted AI Max, conducted tests and presented findings to the executive team. Collaborated with internal video team to test Performance Max. Consolidated tens of thousands of ad groups using XLOOKUP formulas, reducing total ad group count by 63%, increasing efficiency and data density. Trained management team on automated trackers using SUMIFS. Led bi-weekly cross-team knowledge sharing meetings.
Search Marketing Specialist at KODDI
August 1, 2021 - November 1, 2021
Devised and executed Google Ads campaign strategies for international Hilton hotel properties.
Paid Search Specialist at LAMARK MEDIA
August 1, 2020 - August 1, 2021
Managed ~ $200k monthly digital ad spend for 10 e-commerce and lead generation clients across keyword, shopping, display, Gmail and discovery campaigns. Increased Black Friday weekend revenue by 182% and ROAS by 17% YoY. Designed multi-channel strategies with remarketing funnels, exclusions and negations; prepared weekly status reports; conducted account audits; collaborated with video production teams on YouTube campaigns.
Paid Search Analyst, Paid Search Specialist at NEXSTAR DIGITAL
June 1, 2019 - July 1, 2020
Created and managed dozens of lead-generation and e-commerce accounts representing $115k+ in monthly SEM ad spend. Used Google Ads, Microsoft Ads, Google Merchant Center, and Google Ads Editor; achieved ROAS improvements, led training for junior staff, and automated campaign builds with auto-populating spreadsheets.
Account Manager, Account Coordinator, SEM Specialist at ADLUCENT
April 1, 2017 - March 1, 2019
Managed paid search advertising portfolios for two clients concurrently (~$760k annual spend), resulting in ~$5MM annual client revenue. Promoted twice within 15 months. Bid-managed across search engines, expanded keywords, optimized PLA structures, led client status calls, trained junior personnel, and contributed to proposal development.
Senior Customer Success Associate, Agencies & Customer Engagement Associate at MARIN SOFTWARE
June 1, 2015 - December 1, 2016
Managed 12 enterprise digital advertising agencies representing ~ $60k monthly recurring revenue and ~$2.5MM monthly search publisher spend. Achieved retention and renewal through quarterly business reviews, project management of technical integrations, and rapid issue resolution as a client advocate.

Education

BA in Anthropology at UCLA
January 11, 2030 - December 13, 2025
Short Film Production Courses at Austin Film Society / Austin School of Film
January 11, 2030 - December 13, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services