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I'm Karma Mazen Al-Taher, a Group Marketing Director with over 17 years of experience building and repositioning global brands across real estate, healthcare, retail, and government sectors in the GCC and beyond. I specialize in strategic branding, integrated marketing, digital transformation, and content-led storytelling that drives brand equity and growth. As a trusted advisor to C-suite leaders, I excel in corporate communications, crisis management, media relations, and executive profiling, aligning marketing and communications with business goals, culture, and stakeholder expectations while leading cross-functional teams to deliver measurable results.…I'm Karma Mazen Al-Taher, a Group Marketing Director with over 17 years of experience building and repositioning global brands across real estate, healthcare, retail, and government sectors in the GCC and beyond. I specialize in strategic branding, integrated marketing, digital transformation, and content-led storytelling that drives brand equity and growth. As a trusted advisor to C-suite leaders, I excel in corporate communications, crisis management, media relations, and executive profiling, aligning marketing and communications with business goals, culture, and stakeholder expectations while leading cross-functional teams to deliver measurable results.

Karma Mazen Al-Taher

Brand Strategist, Marketing Strategist, Growth Marketer, +7

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I'm Karma Mazen Al-Taher, a Group Marketing Director with over 17 years of experience building and repositioning global brands across real estate, healthcare, retail, and government sectors in the GCC and beyond. I specialize in strategic branding, integrated marketing, digital transformation, and content-led storytelling that drives brand equity and growth. As a trusted advisor to C-suite leaders, I excel in corporate communications, crisis management, media relations, and executive profiling, aligning marketing and communications with business goals, culture, and stakeholder expectations while leading cross-functional teams to deliver measurable results.…I'm Karma Mazen Al-Taher, a Group Marketing Director with over 17 years of experience building and repositioning global brands across real estate, healthcare, retail, and government sectors in the GCC and beyond. I specialize in strategic branding, integrated marketing, digital transformation, and content-led storytelling that drives brand equity and growth. As a trusted advisor to C-suite leaders, I excel in corporate communications, crisis management, media relations, and executive profiling, aligning marketing and communications with business goals, culture, and stakeholder expectations while leading cross-functional teams to deliver measurable results.

Available to hire

I’m Karma Mazen Al-Taher, a Group Marketing Director with over 17 years of experience building and repositioning global brands across real estate, healthcare, retail, and government sectors in the GCC and beyond. I specialize in strategic branding, integrated marketing, digital transformation, and content-led storytelling that drives brand equity and growth.

As a trusted advisor to C-suite leaders, I excel in corporate communications, crisis management, media relations, and executive profiling, aligning marketing and communications with business goals, culture, and stakeholder expectations while leading cross-functional teams to deliver measurable results.

Skills

Branding

Brand Identity

Copywriting

Experience Level

Branding

Expert

Brand Identity

Expert

Copywriting

Expert

Language

English

Advanced

Arabic

Advanced

Work Experience

Head of Brand, Marketing and Communications for Saudi German Group - Batterjee Holding at Saudi German Group

August 1, 2021 - Present

Directed brand transformation and patient engagement across 50+ projects in the region; launched integrated campaigns and digital strategies that elevated the group's position as a leading healthcare provider in the MENA region.

PR, Communications and Partnership Engagement at Orascom Development Real Estate

September 1, 2023 - Present

Spearheaded corporate and destination communications across Egypt, Oman, and UAE; led high-impact media relations, CEO profiling, and investment-focused campaigns aligned with regional tourism and real estate growth strategies.

Head of Brand, Marketing, Social Media & Business Growth at Dubai Silicon Oasis Authority (DSOA) & DTEC

January 1, 2021 - January 1, 2024

Led full-spectrum marketing strategy positioning DSOA as a top tech destination; launched TikTok and content strategy across business and lifestyle; managed all events and communications for the startup ecosystem including Sandbox initiative.

Head of Brand, Marketing and Communications at Sharjah Urban Planning Council / Alef Group

January 1, 2016 - January 1, 2020

Built Al Mamsha’s full marketing ecosystem from brand to sales campaigns; managed Zero 6 Mall’s tenant mix, CSR, and event strategy; led a team of 6.

Senior Manager, Brand, Marketing & Communications at Majid Al Futtaim

January 1, 2012 - January 1, 2016

Led the brand development and go-to-market strategy for major mixed-use communities including Al Mouj, Al Zahia, and Tilal Al Ghaf; directed multi-channel campaigns and digital transformation initiatives, achieving high engagement and driving qualified leads; managed annual marketing and communications budget over USD 30M.

Consultant, Marketing and Communications at Gulf News

January 1, 2010 - January 1, 2012

Led rebrand strategy & campaign planning and secured media partnerships with key events; handled subscription promotions to enhance brand reputation and increase subscribers.

Marketing and PR Manager at Manazel Real Estate

January 1, 2010 - January 1, 2012

Ran 360° marketing including sales events, campaigns, and Cityscape presence; developed all brand and sales assets.

Senior Account Manager, International Media at OMD

January 1, 2010 - January 1, 2012

Managed global media buying/planning for clients like Jumeirah, Emirates, Coca Cola, Wrigley’s Extra and Etihad; negotiated placements across top-tier outlets.

Head of Brand, Marketing and Communications at Saudi German Group - Batterjee Holding

August 1, 2021 - Present

Directed brand transformation and patient engagement across 50+ projects; launched integrated campaigns and digital strategies that elevated the group's position as a leading healthcare provider in the MENA region.

Head of Brand, Marketing, Social Media & Business Growth at Dubai Silicon Oasis Authority & DTEC

January 1, 2021 - December 31, 2024

Led full-spectrum marketing strategy positioning DSO as a top tech destination; launched TikTok and content strategy across business and lifestyle; managed events and communications for the startup ecosystem including the Sandbox initiative.