Available to hire
I’m Amy Davidoff, a consumer insights and market research leader who turns user behavior into strategic decisions across e-commerce, SaaS, healthcare, manufacturing, and financial services. I translate complex data into actionable business strategies and help organizations innovate by connecting insights to decisions. I thrive in cross-functional environments, guiding agile research and product development cycles while mentoring teams and stakeholders to adopt evidence-based approaches.
I excel at storytelling and data visualization, driving collaboration and productivity within global teams and turning customer insights into accessible, impactful outcomes for brands and products.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Consumer Insights Researcher. Global Consumer Insights (Contract) at eBay, Inc.
January 21, 2024 - PresentLead Financial Service team new product development research (including commercial insurance, payment methods, concept testing, product naming, brand positioning) in US, Australia, UK and EU markets.
Managed external vendors and internal stakeholders for seamless execution.
Created and executed a communications plan to boost GCI visibility (Insights Slack channel, quarterly newsletters, Insights Central reports) and revamped Monday.com tracking to improve clarity and speed.
Created AI agents for market data synthesis, executive summaries, newsletter and social media content development, concept development, product name generation, verbatim analysis, vendor selection, and training materials development.
Senior Innovation Analyst at Vertex, Inc.
March 21, 2022 - December 30, 2023Mapped customer journeys and processes to uncover high-potential SaaS product opportunities and set benchmarks.
Built customer personas and process maps segmented by company size, industry, and outsourcing levels. Conducted competitive analysis and market sizing for TAM/SAM/SOM using Census, secondary research, and third-party datasets. Qualified two new product concepts projected to reach $40M in annual revenue. Led Agile new global product evaluations lasting 45–60 days using market analysis, interviews and UXR on prototypes. Trained team members in qualitative research methods and use of secondary research and data sources. Developed global product concepts grounded in employee input and competitive landscape
Global Market Analyst, Strategic Marketing at Allison Transmission
January 1, 2018 - December 31, 2022Delivered international market intelligence for global sales, product strategy, and manufacturing operations for commercial vehicle transmissions and EV components using primary research, secondary research and data sources. Managed Voice-of-Customer programs and external research partners; produced an annual global EV market analysis informing strategy.
Senior Research Consultant at Research America, Inc.
January 1, 2014 - December 31, 2017Led end-to-end custom qualitative and quantitative research (including benchmarking and product development) across financial services, travel, fire safety, consumer products, pharmaceutical, healthcare, and other sectors. Expanded healthcare client base via innovative online methodologies with medical professionals. Designed and directed travel segmentation study shaping brand strategy for Reagan National Airport.
Vice President, Client Services at Kantar TNS
January 1, 2007 - December 31, 2014Led business strategy efforts, new business development, P&L, and consulting for a $2 million international research and consulting portfolio with a leading consumer products company. Managed projects across Europe, South America, Canada, and Asia; sectors included OTC drugs, oral care, and femcare. Delivered brand awareness and tracking, new product development, and advertising measurement.
President at Market Voice Consulting
January 1, 1999 - December 31, 2007Led a custom market research practice focused on brand, advertising, customer experience, and new product development using quantitative, qualitative and UX methods. Built and managed a Woman-Owned Business Enterprise (WBE) operation and served associations, not-for-profits, professional services and healthcare; participated in SEO optimization efforts and ESOMAR dialogue.
Director of Research and Strategic Planning at Caldwell vanRiper
January 1, 1997 - December 31, 1999Developed a profitable market research center within a leading Indianapolis advertising agency; work included brand tracking, concept evaluation, and tracking for not-for-profits, hospitals, manufacturing, travel/tourism, and city government initiatives.
Vice President and Relationship Manager at Walker Information
December 30, 1987 - December 29, 1997Senior relationship manager for custom and global customer experience programs (including performance scorecard metrics). Led a five-person team and managed an international partner network. Projects covered Europe, South America, Canada, and Asia.
Education
MBA at University of North Carolina at Chapel Hill
January 11, 2030 - December 13, 2025B.S. Organizational & Industrial Psychology at The Ohio State University
January 11, 2030 - December 13, 2025B.S. Labor & Human Resource Policy at The Ohio State University
January 2, 1979 - March 30, 1979Dual degree program
Qualifications
Woman-Owner Business Enterprise
April 15, 2004 - October 30, 2009Industry Experience
Financial Services, Healthcare, Manufacturing, Software & Internet, Media & Entertainment, Professional Services, Travel & Hospitality, Consumer Goods, Education, Energy & Utilities, Gaming, Government, Non-Profit Organization, Telecommunications, Life Sciences
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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