Hi, I’m Firda, a Digital Marketing Specialist based in Kota Tangerang, Indonesia. I’m passionate about SEO, performance marketing, and social media strategy, and I help brands grow by blending data-driven tactics with creative storytelling to build awareness, engagement, and measurable results. Over the years I’ve designed and executed campaigns across SEO, blogs, and social channels that boost traffic, leads, and sales while optimizing budgets. I love turning insights into action and collaborating with teams to deliver real ROI.

Firda Khaerini

Hi, I’m Firda, a Digital Marketing Specialist based in Kota Tangerang, Indonesia. I’m passionate about SEO, performance marketing, and social media strategy, and I help brands grow by blending data-driven tactics with creative storytelling to build awareness, engagement, and measurable results. Over the years I’ve designed and executed campaigns across SEO, blogs, and social channels that boost traffic, leads, and sales while optimizing budgets. I love turning insights into action and collaborating with teams to deliver real ROI.

Available to hire

Hi, I’m Firda, a Digital Marketing Specialist based in Kota Tangerang, Indonesia. I’m passionate about SEO, performance marketing, and social media strategy, and I help brands grow by blending data-driven tactics with creative storytelling to build awareness, engagement, and measurable results.

Over the years I’ve designed and executed campaigns across SEO, blogs, and social channels that boost traffic, leads, and sales while optimizing budgets. I love turning insights into action and collaborating with teams to deliver real ROI.

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Language

Indonesian
Advanced
English
Intermediate

Work Experience

Digital Marketing Specialist at PT Catur Mitra Sejati Sentosa (Mitra 10)
October 1, 2023 - Present
Successfully managed ad campaigns, achieving 114% of the targeted ad spend, maximizing reach and performance. Managed all Mitra 10 social media channels, including Instagram with impressions up by 40%. Led Mitra 10’s blog, boosting clicks by 1,285% and organic users by 258% through effective SEO strategies.
Customer Service Online at Bintang Delapan Group
August 1, 2021 - October 31, 2023
Achieved 26% budget reduction. Increased sales by +83% through Facebook Ads (Nov 2021 – Dec 2022). Developed and executed social media strategies while managing budgets and campaigns across digital channels for optimal ROI.
Social Media Advertiser at PT Demuria Agung
November 1, 2018 - November 30, 2020
Designed and executed high-impact Facebook Ads campaigns, driving +271% growth in leads within two months.

Education

Bachelor's in Business Administration at Universitas Terbuka
January 1, 2016 - December 31, 2021
Certificate in Digital Marketing at Purwadhika Digital Technology School
January 1, 2021 - December 31, 2021

Qualifications

Bachelor’s in Business Administration
January 1, 2016 - December 31, 2021
Certificate in Digital Marketing
January 1, 2021 - December 14, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services