HW

Heidi Wheeler

Available to hire

I'm Heidi Wheeler, a dynamic and versatile professional with extensive experience in product tagging, customer experience, and content management, complemented by a background in beauty therapy.

About

I’m Heidi Wheeler, a dynamic and versatile professional with extensive experience in product tagging, customer experience, and content management, complemented by a background in beauty therapy. I’m proficient at verifying content for accuracy, improving product visibility, and managing customer queries. I excel at collaborating across teams to streamline processes and address diverse needs, delivering meticulous results with an entrepreneurial mindset.

I’m passionate about continuous improvement, learning, and delivering exceptional experiences for customers and colleagues alike, and I’m excited to contribute to team and organisational success.

  • 16 years' experience
  • Joined December 2025

Industry experience

  • Retail
  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Other

Work experience· 5 roles

Product Tagger · SilkFred LtdJul 2022 – Jan 2025 · 2 yrs 7 mos

Verified that content aligns with tagging criteria and maintained tag accuracy through ongoing monitoring and updates. Assigned suitable tags to items following established guidelines. Attended routine team meetings for project updates and continuous improvement of tagging protocols. Ensured accurate spelling on each item and flagged items misplaced within categories. Applied SEO-focused keywords to improve tagging effectiveness.

Customer Experience Agent · SilkFred LtdJul 2022 – Jan 2025 · 2 yrs 7 mos

Addressed 40-100 customer queries and concerns via email and live chat using Zendesk. Resolved complex issues with problem-solving to ensure customer satisfaction and loyalty. Handled challenging situations with empathy and patience, explained company processes and policies clearly, escalated unresolved complaints, documented interactions in the internal system, and maintained accurate records. Communicated with brands regarding customer inquiries and stock availability. Coordinated with the warehouse via Monday.com for updates on international deliveries and participated in team meetings to improve service quality and efficiency. Updated customer data and processed refunds to ensure smooth transactions.

Content Coordinator · SilkFred LtdJul 2022 – Jan 2025 · 2 yrs 7 mos

Created and managed up to 40 content briefs per month in Jira, detailing project requirements, objectives, and timelines. Assigned and tracked tasks to team members through Jira, improving collaboration and efficiency. Provided clear instructions for task completion, including organising photoshoots and video production, while clarifying submission protocols and deadlines. Included links to relevant products and examples in ticket descriptions to ensure access to resources. Facilitated communication and feedback through Jira, streamlining the approval process. Monitored project progress within Jira to ensure timely completion of content assignments, improving overall workflow efficiency.

Administrative Assistant · Lawn ScienceFeb 2022 – Feb 2023 · 1 yr 1 mo
Beauty Therapist · Self EmployedFeb 2008 – Jul 2022 · 14 yrs 6 mos

Education

Diploma: Beauty therapy level 2 · Guildford College2008

Certifications and awards

Level 2 Digital Marketing Course2030 – 2026

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