Available to hire
Hi, I’m a creative marketing and content professional with a passion for building engaging campaigns across TV, digital, and social platforms. I love turning data into actionable storytelling, planning content calendars, coordinating events, and collaborating with influencers to drive brand growth.
My experience spans in-house roles and agency-style environments across healthcare, hospitality, and consumer brands. I thrive in fast-paced teams and enjoy shaping brand narratives that resonate with audiences and deliver measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Senior Brand Executive at Vivo Malaysia
August 1, 2024 - PresentLed product planning campaigns, budgeting, media buying, and cross-channel promotional activities across TV, digital, and social platforms; developed brand campaigns, content calendars, and e-commerce promotions; analyzed data to optimize reach and engagement.
Marketing Executive at Columbia Asia Hospital – Petaling Jaya
February 1, 2022 - September 1, 2022Content creation; social media planning and execution; copywriting; graphic design; manage Facebook ads; monitor client accounts; coordinate with agencies for promotions; track campaign performance.
Creative and Marketing Executive at Roar Point Sdn Bhd
June 1, 2020 - August 1, 2021Content creation; social media calendar planning and execution; digital marketing planning; on-ground event planning; identify and evaluate marketing strategies aligned with company objectives; design promotional materials; manage influencer relationships; sales strategies to promote advertising offerings.
Creative and Marketing Executive at Sunshine Tools Sdn Bhd
January 1, 2020 - March 1, 2020Content creation; social media content calendar planning and execution; copywriting; graphic design; influencer marketing; identify and evaluate marketing strategies; support on-ground events; coordinate with internal teams and external vendors.
Education
BA (Hons) in Communication (Public Relations & Project Management) at Sunway University
January 1, 2017 - January 1, 2020Mass Communication Major in Public Relations at Han Chiang College
January 1, 2014 - January 1, 2016Diploma at SMJK Chung Ling Butterworth
January 1, 2009 - January 1, 2013Mass Communication Major in Public Relations at Han Chiang College
January 1, 2014 - January 1, 2016BA (HONS) in Communication Major in Public Relations & Project Management at Sunway University
January 1, 2017 - January 1, 2020Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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