Available to hire
Hi, I’m İrem Sefa Yayimlar, a Personal Brand Consultant and Coach dedicated to empowering women leaders to become visible and impactful. I fuse strategic marketing know-how with performance coaching to help clients articulate their unique value and leadership across industries.
Over the past decade I’ve trained 1000+ women across 10+ countries, led large-scale events with partners like Philip Kotler, and built BrandyMe into a global consultancy. I’m passionate about transformation and believe personal branding is a powerful catalyst for breakthrough results.
Experience Level
Language
Turkish
Fluent
English
Advanced
Work Experience
Founder / Personal Branding Creator at BrandyMe Personal Branding Consultancy
October 1, 2019 - PresentProviding personal brand consultancy, workshops and networking events for women in business worldwide; developing personal brand strategy, discovery, identity, positioning, and communication; organizing networking events such as WomenUP and 'Each Woman is a Brand'.
Founder at Kişisel Marka Akademisi (Personal Brand Academy)
April 1, 2020 - PresentLeading Personal Branding Academy offering training for professionals seeking career advancement and visibility; organizing the first Personal Brand Summit in Turkey since 2020; delivering talks on personal branding.
International Division Manager at Landmark Worldwide
October 1, 2017 - April 1, 2018Coaching and leading European clients; developing and facilitating training programs; monitoring performance and ensuring alignment with brand values across Europe.
United Nations Project Coordinator at InnoMate Innovation (Tech Startup)
November 1, 2016 - October 1, 2017Leading the InnoCampus program; coordinating partnerships with UN, Kale Group, Microsoft, Getir; developing startup accelerator training and entrepreneurship programs; building stakeholder relationships.
Brand Manager at Yıldız Holding – Bizim Yağ
October 1, 2015 - May 1, 2016Managed 360-brand marketing plans, packaging, innovation, market positioning, pricing, and marketing communications; led advertising and promotional campaigns to grow market share.
Şok Market Brand Manager at Yıldız Holding (Şok Market)
November 1, 2013 - October 1, 2016Directed brand marketing for Şok Market and 22 exclusive brands; planned and executed marketing campaigns; coordinated cross-functional teams and third-party partners.
Dia Retail Marketing Manager at Sabancı Group
July 1, 2011 - November 1, 2013Defined trade marketing plans, promotions, stock management, pricing, and in-store displays; led customer insights and cross-department coordination.
Marketing Analyst at Tesco Kipa Head Office
October 1, 2009 - June 1, 2011Prepared and led trade marketing plans, promotional strategies, and ATL/BTL communications; analyzed market trends to inform campaigns.
Education
Social Entrepreneurship at Oxford University, Department for Continuing Education
January 1, 2017 - January 1, 2017Master’s Degree in International Relations and European Union (English) at Centre International de Formation Européenne, Germany
January 1, 2010 - January 1, 2012Bachelor’s Degree in International Relations (English) at Maastricht University, Netherlands
January 1, 2007 - January 1, 2008Bachelor’s Degree in Business Administration (English) - Double Major at Dokuz Eylül University, Izmir, Turkey
January 1, 2005 - January 1, 2009Bachelor’s Degree in International Relations (English) - High Honor Degree at Dokuz Eylül University, Izmir, Turkey
January 1, 2003 - January 1, 2009Qualifications
Certified Personal Brand Strategist
January 11, 2030 - December 15, 2025ICF-accredited Coach (Reach Personal Branding School)
January 11, 2030 - December 15, 2025Industry Experience
Education, Professional Services, Media & Entertainment, Non-Profit Organization
Experience Level
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