I am a results-driven Digital Marketing Specialist with 3+ years of experience driving data-led campaign strategies, audience acquisition, and funnel optimization across global markets. I have a proven track record of scaling lead generation, improving conversion rates, and delivering measurable ROI through performance marketing and analytics. I am experienced in executing full-funnel campaigns, leveraging data insights to optimize audience targeting, messaging, and user journeys. I bring a strong background in stakeholder collaboration, campaign reporting, and marketing operations, with the ability to translate complex data into actionable business insights. I have exposure to global audience targeting and cross-market campaign execution (US, UAE, India).

Mutyala Rao Parvathala

I am a results-driven Digital Marketing Specialist with 3+ years of experience driving data-led campaign strategies, audience acquisition, and funnel optimization across global markets. I have a proven track record of scaling lead generation, improving conversion rates, and delivering measurable ROI through performance marketing and analytics. I am experienced in executing full-funnel campaigns, leveraging data insights to optimize audience targeting, messaging, and user journeys. I bring a strong background in stakeholder collaboration, campaign reporting, and marketing operations, with the ability to translate complex data into actionable business insights. I have exposure to global audience targeting and cross-market campaign execution (US, UAE, India).

Available to hire

I am a results-driven Digital Marketing Specialist with 3+ years of experience driving data-led campaign strategies, audience acquisition, and funnel optimization across global markets. I have a proven track record of scaling lead generation, improving conversion rates, and delivering measurable ROI through performance marketing and analytics.

I am experienced in executing full-funnel campaigns, leveraging data insights to optimize audience targeting, messaging, and user journeys. I bring a strong background in stakeholder collaboration, campaign reporting, and marketing operations, with the ability to translate complex data into actionable business insights. I have exposure to global audience targeting and cross-market campaign execution (US, UAE, India).

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Work Experience

Performance Marketing Specialist at Zaineb Ali & Co.
July 1, 2024 - Present
Scaled qualified lead ads 3x for clients like Pilates & Beyond, XEquipment, and Zaineb Ali & Co.; built GA4 dashboards; supported branding through social media content.
Growth Marketer at Global Clients
January 1, 2023 - Present
Built full-funnel growth systems: paid ads, automation, and reporting dashboards. Delivered 100+ inbound leads in 60 days for early-stage businesses. Implemented Zapier workflows for CRM integration and lead nurturing.
Digital Marketing Executive at Artmac
November 1, 2023 - June 30, 2024
Improved ROAS to 4.2x by restructuring campaigns and running creative tests. Boosted organic traffic by 60% with SEO and optimized content strategies. Automated reporting, cutting manual effort by 30%. Strengthened LinkedIn reach by 5x via content and engagement campaigns.
Software Trainee (Marketing) at Scadea Software Solutions
February 1, 2023 - July 31, 2023
Supported marketing automation and analytics processes with technical workflows.
Digital Marketing Specialist at Zainab Ali & Co.
July 1, 2024 - Present
Executed and optimized multi-channel performance campaigns, driving a 3x increase in lead generation by improving audience segmentation, creative strategy, and funnel efficiency. Managed monthly ad budgets exceeding $5,000, ensuring improved ROI. Built and maintained GA4 dashboards to track campaign performance and enable data-driven decision-making. Enhanced lead quality by refining audience targeting and retargeting strategies, resulting in improved conversion rates. Collaborated with cross-functional teams to ensure seamless execution and timely campaign delivery.
Freelance Digital Marketing Consultant at Global Clients (US, UAE, India)
January 1, 2023 - Present
Managed end-to-end campaign execution across multiple industries focusing on lead generation and conversion optimization. Generated 100+ qualified leads within 60 days through paid campaigns and funnel optimization strategies. Implemented tracking frameworks (UTM, GA4) to measure performance and improve campaign effectiveness. Collaborated with international clients to align campaign goals and ensure timely delivery. Designed audience-focused campaigns aligned with user intent and decision journeys, similar to talent attraction funnels used in recruitment marketing.
Software Trainee at Scadea Software Solutions
February 1, 2023 - July 1, 2023
Gained foundational experience in data handling, reporting, and system workflows. Supported marketing analytics and campaign reporting initiatives.

Education

B.Tech at GIET, Godavari Institute of Engineering & Technology
January 1, 2019 - January 1, 2022
B.Tech at Godavari Institute of Engineering & Technology (GIET)
January 1, 2019 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services