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I'm Molly Collins, a freelance creative strategist and designer with a track record in digital marketing, paid social and creative strategy. I develop insight-led content strategies, design social assets and digital/print campaigns, and manage paid campaigns with a focus on performance and testing. I lead creative strategy within agencies, manage 18+ paid social accounts across multiple brands, guide brand direction and storytelling, and craft marketing collateral from logos to full campaigns. I thrive on bold ideas, collaborative teamwork, and helping clients grow through data-driven creativity.…I'm Molly Collins, a freelance creative strategist and designer with a track record in digital marketing, paid social and creative strategy. I develop insight-led content strategies, design social assets and digital/print campaigns, and manage paid campaigns with a focus on performance and testing. I lead creative strategy within agencies, manage 18+ paid social accounts across multiple brands, guide brand direction and storytelling, and craft marketing collateral from logos to full campaigns. I thrive on bold ideas, collaborative teamwork, and helping clients grow through data-driven creativity.

Molly Collins

Creative Director, Brand Strategist, Content Creator, +2

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I'm Molly Collins, a freelance creative strategist and designer with a track record in digital marketing, paid social and creative strategy. I develop insight-led content strategies, design social assets and digital/print campaigns, and manage paid campaigns with a focus on performance and testing. I lead creative strategy within agencies, manage 18+ paid social accounts across multiple brands, guide brand direction and storytelling, and craft marketing collateral from logos to full campaigns. I thrive on bold ideas, collaborative teamwork, and helping clients grow through data-driven creativity.…I'm Molly Collins, a freelance creative strategist and designer with a track record in digital marketing, paid social and creative strategy. I develop insight-led content strategies, design social assets and digital/print campaigns, and manage paid campaigns with a focus on performance and testing. I lead creative strategy within agencies, manage 18+ paid social accounts across multiple brands, guide brand direction and storytelling, and craft marketing collateral from logos to full campaigns. I thrive on bold ideas, collaborative teamwork, and helping clients grow through data-driven creativity.

Available to hire

I’m Molly Collins, a freelance creative strategist and designer with a track record in digital marketing, paid social and creative strategy. I develop insight-led content strategies, design social assets and digital/print campaigns, and manage paid campaigns with a focus on performance and testing.

I lead creative strategy within agencies, manage 18+ paid social accounts across multiple brands, guide brand direction and storytelling, and craft marketing collateral from logos to full campaigns. I thrive on bold ideas, collaborative teamwork, and helping clients grow through data-driven creativity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Creative Strategist & Designer at Self-employed / Freelance

January 1, 2025 - Present

Developed insight-led content strategies, designed social assets and digital/print campaigns, and managed paid campaigns focused on performance testing. Led end-to-end delivery across Meta and Pinterest, produced quarterly Creative Decks, and collaborated with clients to align brand direction, audience insights, visual identity and storytelling.

Senior Paid Social Executive at Ignition Search

March 1, 2023 - Present

Managed organic and paid social across three brands within the House of Finn, shaping cohesive storytelling and brand presence. Led creative direction for photoshoots and seasonal campaigns; produced blog content and product descriptions; oversaw end-to-end delivery across Meta and Pinterest; optimized campaigns with testing, formats and bidding strategies; delivered data-driven insights and KPI results.