Geraldine Lim

Content Creator / Social Media & Digital Strategy at The Trap EZ E Group

Managed content calendars and produced engaging posts across Instagram and TikTok; led paid and organic campaigns; defined a community-driven voice and supported partners and travellers through structured social media and digital narratives.

Social Media & Digital Strategy Lead at Alliance to End Plastic Waste

January 2023 – January 2024: Planned, executed and monitored all social media campaigns; managed both internal and external stakeholders; guided junior team members on strategy implementation; oversaw content workflows with third-party agencies and vendors; built intranet 2.0 and external site content.

Social Media & Brand Manager at Golden Agri-Resources

Drove global social media strategy to strengthen the company’s reputation around palm oil; grew organic followers; planned and executed paid campaigns across key markets; co-created multimedia content to support advocacy and online conversions; handled crisis management and stakeholder communications.

Social Media Manager at Great Eastern Life Insurance

Ensured brand voice remained true across social media channels; developed creative assets and campaigns for social channels; managed crisis readiness and response.

Creative Director / Digital Marketing Manager at AW H Holdings Pte Ltd

Brand and marketing leadership; creative direction for digital campaigns; managed multi-channel marketing initiatives and team workflow.