Patrizia Doni
I am Patrizia Doni, a strategic marketing leader with 15+ years driving luxury brand growth for globally recognized houses like La Prairie, Swarovski, and IWC Schaffhausen.
About
I am Patrizia Doni, a strategic marketing leader with 15+ years driving luxury brand growth for globally recognized houses like La Prairie, Swarovski, and IWC Schaffhausen. I translate design vision into compelling narratives that resonate with discerning audiences and deliver measurable business results.
I combine strategic thinking with hands-on execution across brand positioning, 360° content creation, PR and media relations, client development, and cross-functional leadership. My work spans product launches, gifting programs, and high-end events that consistently drive growth and ROI.
- 15 years' experience
- Joined December 2025
Languages
- ItalianFluent
- EnglishFluent
- GermanFluent
Industry experience
- Consumer Goods
- Retail
- Media & Entertainment
- Professional Services
- Travel & Hospitality
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Work experience· 7 roles
Led global marketing strategy and 360° multichannel campaigns across digital, print, and experiential platforms — including PR, social media, E-CRM, events, and in-store activations. Developed brand narrative and visual identity for new product launches, driving consistency across touchpoints. Managed €700K+ annual marketing budget and Share of Business of €72M with 11% SOB and over 85% gross margin. Drove gifting category SOB from 4% (2023) to 11% (2025) through campaigns and storytelling. Established and led internal Trade Marketing division, aligning agencies, local brand directors, and sales teams.
Orchestrated brand visibility and market expansion through roadshows, pop-ups, exhibitions, and digital activations. Developed and executed integrated PR, media, and partnership outreach, increasing earned media in top-tier POS. Managed end-to-end event strategy for Watches & Wonders and international exhibitions, worldwide, consistently delivering 10%+ ROI per event. Controlled and optimized 7.5M CHF marketing budget and led a 15-person cross-functional team.
Oversaw global trade fairs, exhibitions, and visual merchandising strategy; drove international project implementation and localization. Built strategic partnerships with suppliers, luxury brands, and key industry collaborators.
Education
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