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I am Patrizia Doni, a strategic marketing leader with 15+ years driving luxury brand growth for globally recognized houses like La Prairie, Swarovski, and IWC Schaffhausen. I translate design vision into compelling narratives that resonate with discerning audiences and deliver measurable business results. I combine strategic thinking with hands-on execution across brand positioning, 360° content creation, PR and media relations, client development, and cross-functional leadership. My work spans product launches, gifting programs, and high-end events that consistently drive growth and ROI.…I am Patrizia Doni, a strategic marketing leader with 15+ years driving luxury brand growth for globally recognized houses like La Prairie, Swarovski, and IWC Schaffhausen. I translate design vision into compelling narratives that resonate with discerning audiences and deliver measurable business results. I combine strategic thinking with hands-on execution across brand positioning, 360° content creation, PR and media relations, client development, and cross-functional leadership. My work spans product launches, gifting programs, and high-end events that consistently drive growth and ROI.

Patrizia Doni

Brand Strategist, Art Director, Marketing Strategist, +3

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I am Patrizia Doni, a strategic marketing leader with 15+ years driving luxury brand growth for globally recognized houses like La Prairie, Swarovski, and IWC Schaffhausen. I translate design vision into compelling narratives that resonate with discerning audiences and deliver measurable business results. I combine strategic thinking with hands-on execution across brand positioning, 360° content creation, PR and media relations, client development, and cross-functional leadership. My work spans product launches, gifting programs, and high-end events that consistently drive growth and ROI.…I am Patrizia Doni, a strategic marketing leader with 15+ years driving luxury brand growth for globally recognized houses like La Prairie, Swarovski, and IWC Schaffhausen. I translate design vision into compelling narratives that resonate with discerning audiences and deliver measurable business results. I combine strategic thinking with hands-on execution across brand positioning, 360° content creation, PR and media relations, client development, and cross-functional leadership. My work spans product launches, gifting programs, and high-end events that consistently drive growth and ROI.

Available to hire

I am Patrizia Doni, a strategic marketing leader with 15+ years driving luxury brand growth for globally recognized houses like La Prairie, Swarovski, and IWC Schaffhausen. I translate design vision into compelling narratives that resonate with discerning audiences and deliver measurable business results.

I combine strategic thinking with hands-on execution across brand positioning, 360° content creation, PR and media relations, client development, and cross-functional leadership. My work spans product launches, gifting programs, and high-end events that consistently drive growth and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

German

Fluent

Work Experience

Global Group Brand Manager at La Prairie

November 1, 2022 - April 1, 2025

Led global marketing strategy and 360° multichannel campaigns across digital, print, and experiential platforms — including PR, social media, E-CRM, events, and in-store activations. Developed brand narrative and visual identity for new product launches, driving consistency across touchpoints. Managed €700K+ annual marketing budget and Share of Business of €72M with 11% SOB and over 85% gross margin. Drove gifting category SOB from 4% (2023) to 11% (2025) through campaigns and storytelling. Established and led internal Trade Marketing division, aligning agencies, local brand directors, and sales teams.

Head of Trade Marketing at IWC Schaffhausen

April 1, 2021 - May 1, 2022

Orchestrated brand visibility and market expansion through roadshows, pop-ups, exhibitions, and digital activations. Developed and executed integrated PR, media, and partnership outreach, increasing earned media in top-tier POS. Managed end-to-end event strategy for Watches & Wonders and international exhibitions, worldwide, consistently delivering 10%+ ROI per event. Controlled and optimized 7.5M CHF marketing budget and led a 15-person cross-functional team.

Department Manager Trade Marketing at IWC Schaffhausen

April 1, 2017 - March 1, 2021

Oversaw global trade fairs, exhibitions, and visual merchandising strategy; drove international project implementation and localization. Built strategic partnerships with suppliers, luxury brands, and key industry collaborators.

Department Manager Visual Merchandising at IWC Schaffhausen

January 1, 2015 - March 1, 2017

Defined and delivered global marketing and launch calendar with product marketing, architecture, and creative teams. Achieved Visual Merchandising execution excellence, improving standards from 82% to 98% globally in 1 year. Led a team of 5 and managed global guidelines, communications, and in-store activation rollouts.

Visual Merchandising Manager at Swarovski & Co.

November 1, 2011 - November 1, 2014

Led regional and global VM strategy and rollouts across all points of sale globally. Managed creative collaboration with architecture and design partners. Developed Virtual Store – a VM guideline software and global rollout.

International Merchandising Manager at La Prairie

June 1, 2008 - October 1, 2011

Managed international merchandising, product launches and campaign execution for all points of sale. Collateral development and all product-related marketing materials. Events organization.

Visual Merchandising Manager at D.Swarovski & Co.

November 1, 2011 - November 1, 2014

Led regional and global VM strategy and rollouts across all points of sale; managed creative collaboration with architecture and design partners; developed Virtual Store – a VM guideline software and global rollout.