Available to hire
Hello,
I’m Alicia Donovan, a design professional with a strong art direction, digital branding, package design and product design background. I have extensive experience art directing packaging and design for online platforms so would love an opportunity to discuss this opportunity with you further. See my resume and my portfolio uploaded for your review.
Experience Level
Language
English
Fluent
Work Experience
Art Director at Creo Group
March 1, 2023 - October 1, 2025Design Lead responsible for managing packaging and digital brand imagery. Collaborated with Marketing, Development Team and Outside Customers to execute packaging and digital collateral for Retail and Online Consumer Goods. Presented ideas and designs to leadership for a variety of graphics for plastic consumer goods and directed shoots with internal/external photographers and videographers for all assets.
Graphic Designer (Remote) at Tapfn Process Solutions / Honeywell
May 1, 2021 - May 1, 2022Led the 2022 New Branding Design rollout for Howard Leight Hearing and Eyewear Protection lines. Managed and prioritized workload for a second designer for both Howard Leight and Honeywell PPE. Directed creative assets including Catalogs, Tradeshow graphics, Sell Sheets, Print/Digital advertising, and web image requests. Mentored the second designer on updating icons and packaging assets. Art directed product shoots with local vendors.
Packaging Designer at Hasbro Inc., NA Packaging Team
October 1, 2005 - March 1, 2021Created North American graphics for Play-Doh Kitchen, Wheels, Builder, Dinos & Licensed toy lines. Directed product and lifestyle shoots with outside vendors and the Hong Kong production team. Negotiated timelines with PM and collaborated with cross-functional teams (Marketing, Brand, Package Engineering, Toy Design, Editorial, QA, Engineering). During Covid, created package layouts remotely using CAD files/3D Esko software with outside vendors.
Graphic Designer at Gregg Gift Company
March 1, 2004 - August 1, 2005Product designer/graphic designer; conceptualized a variety of projects including fashion accessories, totes, cosmetic bags, licensed products, jewelry boxes, catalogs, packaging and related items. Collaborated with in-house Sample Maker to create soft goods prototypes.
Graphic Designer at American International Industries
April 1, 2003 - March 1, 2004Special projects/new product line development for skincare packaging. Developed packaging lines for US and international markets including POP displays, signage, and related collateral.
Art Director at Barcolene
February 1, 1992 - September 1, 1996Package design manager for a private label manufacturer. Directed core design for sunblock, haircare, bath, body and related products with an external firm. Managed art department budget for trade shows and produced P.O.P., packaging and promotional materials.
Graphic Designer at Milano Series
August 1, 1990 - February 1, 1992Designed giftware, housewares, fashion accessories, product catalogs, packaging and related items for upscale retail clients including MO MA Design Store and Bloomingdale's.
Graphic Designer at The Gillette Company
September 1, 1996 - March 1, 2001Produced packaging artwork for New and existing Global Blades & Razors lines. Liaised with Branding Team during high-level package rollouts to maintain brand integrity. Attended press runs and weekly status meetings to align artwork across departments.
Graphic Designer at Neutrogena Corporation
April 1, 2001 - December 1, 2002New product development packaging designer for skincare lines. Collaborated with US and international marketing and packaging development to deliver on-trend packaging upgrades, POP displays, kiosk promotions, sell sheets, signage, and related materials.
Education
BFA in Communications Design (Honors) at Pratt Institute
January 1, 1986 - January 1, 1990Pratt Venice Program at Pratt Institute
June 1, 1988 - August 1, 1988Qualifications
Presidential Scholarship
January 1, 1988 - December 31, 1989Centennial Scholarship
January 1, 1987 - December 31, 1988Ruth P. Taylor Scholarship
January 1, 1990 - December 31, 1990Moda II Calculator
January 1, 1991 - December 31, 1991Moda I Calculator
January 1, 1990 - December 31, 1990Industry Experience
Consumer Goods, Retail, Manufacturing, Media & Entertainment
Experience Level
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