Hello, I'm Alicia E. Donovan, an Art Director and Designer based in Nashua, NH. I craft compelling brand stories and visually cohesive packaging for consumer goods, collaborating across marketing, product development, and external partners to drive growth and consistency. I love leading photo and video shoots, building centralized asset libraries, and mentoring teams to elevate brand standards while reducing costs and timelines. When I'm not designing, I enjoy exploring new design systems and pushing the boundaries of visual storytelling.

Alicia E. Donovan

Hello, I'm Alicia E. Donovan, an Art Director and Designer based in Nashua, NH. I craft compelling brand stories and visually cohesive packaging for consumer goods, collaborating across marketing, product development, and external partners to drive growth and consistency. I love leading photo and video shoots, building centralized asset libraries, and mentoring teams to elevate brand standards while reducing costs and timelines. When I'm not designing, I enjoy exploring new design systems and pushing the boundaries of visual storytelling.

Available to hire

Hello, I’m Alicia E. Donovan, an Art Director and Designer based in Nashua, NH. I craft compelling brand stories and visually cohesive packaging for consumer goods, collaborating across marketing, product development, and external partners to drive growth and consistency.

I love leading photo and video shoots, building centralized asset libraries, and mentoring teams to elevate brand standards while reducing costs and timelines. When I’m not designing, I enjoy exploring new design systems and pushing the boundaries of visual storytelling.

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Language

English
Fluent

Work Experience

Art Director at Creo Group
March 13, 2023 - October 31, 2025
Design Lead responsible for managing packaging and digital brand imagery. Collaborated with Marketing, Development Team and Outside Customers to execute packaging and digital collateral for Retail and Online Consumer Goods. Presented ideas and designs to leadership for a variety of graphics for plastic consumer goods and directed shoots with internal/external photographers and videographers for all assets.
Graphic Designer (Remote) at Tapfn Process Solutions / Honeywell
May 1, 2021 - May 1, 2022
Led the 2022 New Branding Design rollout for Howard Leight Hearing and Eyewear Protection lines. Managed and prioritized workload for a second designer for both Howard Leight and Honeywell PPE. Directed creative assets including Catalogs, Tradeshow graphics, Sell Sheets, Print/Digital advertising, and web image requests. Mentored the second designer on updating icons and packaging assets. Art directed product shoots with local vendors.
Packaging Designer at Hasbro Inc., NA Packaging Team
October 1, 2005 - March 1, 2021
Created North American graphics for Play-Doh Kitchen, Wheels, Builder, Dinos & Licensed toy lines. Directed product and lifestyle shoots with outside vendors and the Hong Kong production team. Negotiated timelines with PM and collaborated with cross-functional teams (Marketing, Brand, Package Engineering, Toy Design, Editorial, QA, Engineering). During Covid, created package layouts remotely using CAD files/3D Esko software with outside vendors.
Graphic Designer at Gregg Gift Company
March 1, 2004 - August 1, 2005
Product designer/graphic designer; conceptualized a variety of projects including fashion accessories, totes, cosmetic bags, licensed products, jewelry boxes, catalogs, packaging and related items. Collaborated with in-house Sample Maker to create soft goods prototypes.
Graphic Designer at American International Industries
April 1, 2003 - March 1, 2004
Special projects/new product line development for skincare packaging. Developed packaging lines for US and international markets including POP displays, signage, and related collateral.
Graphic Designer at Neutrogena Corporation
March 31, 2001 - November 30, 2002
New product development packaging designer for skincare lines. Collaborated with US and international marketing and packaging development to deliver on-trend packaging upgrades, POP displays, kiosk promotions, sell sheets, signage, and related materials.
Graphic Designer at The Gillette Company
September 1, 1996 - March 1, 2001
Produced packaging artwork for New and existing Global Blades & Razors lines. Liaised with Branding Team during high-level package rollouts to maintain brand integrity. Attended press runs and weekly status meetings to align artwork across departments.
Art Director at Barcolene
February 1, 1992 - September 1, 1996
Package design manager for a private label manufacturer. Directed core design for sunblock, haircare, bath, body and related products with an external firm. Managed art department budget for trade shows and produced P.O.P., packaging and promotional materials.
Graphic Designer at Milano Series
August 1, 1990 - February 1, 1992
Designed giftware, housewares, fashion accessories, product catalogs, packaging and related items for upscale retail clients including MO MA Design Store and Bloomingdale's.

Education

BFA in Communications Design (Honors) at Pratt Institute
January 1, 1986 - January 1, 1990
Pratt Venice Program at Pratt Institute
June 1, 1988 - August 1, 1988
Bachelor of Fine Arts, Graphic Design (Honors) at Pratt Institute
January 11, 2030 - June 3, 2026

Qualifications

Presidential Scholarship
January 1, 1988 - December 31, 1989
Centennial Scholarship
January 1, 1987 - December 31, 1988
Ruth P. Taylor Scholarship
January 1, 1990 - December 31, 1990
Moda II Calculator
January 1, 1991 - December 31, 1991
Moda I Calculator
January 1, 1990 - December 31, 1990
3x Design Plus Awards (Largo I Calculator, Moda II Calculator, Moda I Calculator)
January 11, 2030 - June 3, 2026

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment