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I'm a marketing professional with extensive experience in consumer goods and marketing research, focused on strategic, brand, product, consumer and communications research. I excel at strategic planning, solution creation and project management, and I value building strong relationships with multi-functional stakeholders. I am skilled in analyzing consumer behavior, financial data and global marketing, and I communicate ideas clearly to diverse teams.…I'm a marketing professional with extensive experience in consumer goods and marketing research, focused on strategic, brand, product, consumer and communications research. I excel at strategic planning, solution creation and project management, and I value building strong relationships with multi-functional stakeholders. I am skilled in analyzing consumer behavior, financial data and global marketing, and I communicate ideas clearly to diverse teams.

VISHAL DUTT

Marketing Strategist, Brand Strategist, Product Marketer, +2

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I'm a marketing professional with extensive experience in consumer goods and marketing research, focused on strategic, brand, product, consumer and communications research. I excel at strategic planning, solution creation and project management, and I value building strong relationships with multi-functional stakeholders. I am skilled in analyzing consumer behavior, financial data and global marketing, and I communicate ideas clearly to diverse teams.…I'm a marketing professional with extensive experience in consumer goods and marketing research, focused on strategic, brand, product, consumer and communications research. I excel at strategic planning, solution creation and project management, and I value building strong relationships with multi-functional stakeholders. I am skilled in analyzing consumer behavior, financial data and global marketing, and I communicate ideas clearly to diverse teams.

Available to hire

I’m a marketing professional with extensive experience in consumer goods and marketing research, focused on strategic, brand, product, consumer and communications research.

I excel at strategic planning, solution creation and project management, and I value building strong relationships with multi-functional stakeholders. I am skilled in analyzing consumer behavior, financial data and global marketing, and I communicate ideas clearly to diverse teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Panjabi, Punjabi

Advanced

French

Beginner

Work Experience

Founder, Chief Executive Officer at MktPro Research and Strategy Corporation, Canada

January 1, 2025 - Present

Bridging the gap from research to strategy; focused on strategic, brand, product, consumer and communication research.

Senior Advisor, Consumer Insights at Suncor Energy, Canada

August 1, 2022 - December 1, 2022

Designed CX research across Petro-Canada; networked with internal stakeholders to gain alignment and facilitate implementation.

Research Advisor at City of Edmonton, Canada

March 1, 2022 - July 1, 2022

Helped inform decision-making by the city and elected representatives; led research across the city; ensured research design aligns with city’s public engagement policies and goals.

Manager, Market Research and Intelligence at Western Canada Lottery Corporation, Canada

May 1, 2009 - September 1, 2018

Ownership of consumer learning; setup and led research function; led consumer validation for innovation; networked across Canada to develop concepts and value propositions; formulated research strategy and roadmap; worked with cross-functional teams to identify business needs, define research objectives, design and execute qualitative and quantitative research; shared learnings with stakeholders; informed corporate strategic planning; assessed media strategy; initiated and managed player experience research; led national research committee; led AOR selection and vendor management.

Product Manager at Western Canada Lottery Corporation, Canada

June 1, 2014 - May 1, 2015

Owned $1-$3 Quick Play product portfolio for Scratch N Win games in Alberta, Saskatchewan & Manitoba; designed and executed strategies to drive consumer engagement and adoption; managed product roadmap; developed go-to-market plans; collaborated with cross-functional teams; interfaced with agency for media scheduling.

Associate Manager, Consumer and Market Knowledge at Procter & Gamble, Canada

October 1, 2006 - July 1, 2007

Owned consumer and shopper understanding for Family Care and Pet Care categories; drove insights and shopper learning to impact brand strategy for Bounty, Charmin, Iams and Eukanuba; designed, executed and analyzed research to answer business questions and recommended direction; led local shopper and consumer understanding to develop propositions; networked with internal and external resources; anticipated future learning needs and developed plans.

Research Executive at Kantar IMRB, India

August 1, 2002 - May 1, 2003

Formulated and implemented research strategy; managed project and financial schedules; maintained client relationships; managed an account constituting 50% of office billing; undertook projects using quantitative methodologies for Advertising Testing, Brand Equity measurement and Brand Tracking; clients included Pepsi Foods Ltd.

Territory Manager at Penorama Overseas Limited, India

November 1, 2000 - April 1, 2002

Established and grew accounts for technical products and services; drove sales and account growth with project consultants, implementers and initiators such as World Bank, Asian Development Bank and National Highway Authority of India; increased revenue by 40%; managed a team of 3 direct reports.