Hi, I'm Tan Xin Yi. I'm a Marketing Management graduate specializing in Digital Marketing with internship experience in property marketing and professional experience in content marketing. I enjoy turning ideas into engaging campaigns and love exploring how digital channels can drive business results.\n\nI'm skilled in content planning, campaign coordination, social media marketing, performance analysis, and vendor management. I'm passionate about marketing strategy, brand building, and integrated campaign execution.

Tan Xin Yi

Hi, I'm Tan Xin Yi. I'm a Marketing Management graduate specializing in Digital Marketing with internship experience in property marketing and professional experience in content marketing. I enjoy turning ideas into engaging campaigns and love exploring how digital channels can drive business results.\n\nI'm skilled in content planning, campaign coordination, social media marketing, performance analysis, and vendor management. I'm passionate about marketing strategy, brand building, and integrated campaign execution.

Available to hire

Hi, I’m Tan Xin Yi. I’m a Marketing Management graduate specializing in Digital Marketing with internship experience in property marketing and professional experience in content marketing. I enjoy turning ideas into engaging campaigns and love exploring how digital channels can drive business results.\n\nI’m skilled in content planning, campaign coordination, social media marketing, performance analysis, and vendor management. I’m passionate about marketing strategy, brand building, and integrated campaign execution.

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Language

English
Intermediate
Malay
Advanced
Chinese
Fluent

Work Experience

Content Creator at Digitor Sdn.Bhd.
June 1, 2025 - January 31, 2026
Planned and executed content strategies for affiliate marketing campaigns across social media platforms. Developed content calendars and campaign concepts aligned with business objectives. Analyzed social media performance metrics and generated insights to optimize content effectiveness. Collaborated with internal stakeholders to produce engaging marketing content and promotional campaigns. Created marketing scripts and campaign messaging to improve audience engagement and conversion rates.
Content Creator at Sdn.Bhd.
June 1, 2025 - Present
Designed and managed property marketing videos for trend platforms; developed product selling-point frameworks and content ideas; coordinated affiliate campaigns; streamlined workflows to speed up production and reduce chaos.
Marketing Intern at R&F Development Sdn. Bhd.
January 1, 2024 - April 30, 2024
Assisted in planning and executing marketing campaigns and promotional activities. Coordinated with vendors and external partners to ensure smooth event execution. Supported social media content planning and brand communication initiatives. Participated in event coordination and marketing operations for property launches.
Marketing Intern at R & F Development Sdn. Bhd.
January 1, 2024 - April 1, 2024
Supported marketing activities, conducted market research, and contributed to content calendars. Assisted in campaign coordination and vendor outreach to streamline workflows.

Education

Bachelor of Marketing Management at Asian Pacific University
February 1, 2022 - February 1, 2025
Bachelor of Marketing Management (specialization in Digital Marketing) at Asian Pacific University, Bukit Jalil, Malaysia
January 1, 2022 - February 1, 2025
Bachelor's Degree in Marketing Management (Digital Marketing) at Asian Pacific University Kuala Lumpur, Bukit Jalil
February 1, 2022 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Real Estate & Construction