Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Jayce Tan Xin Yi, a marketing professional specializing in digital marketing, short-form video scripting, and audience insight. I design clear workflows, build content calendars, and craft actionable scripts that help creators and hosts execute engaging campaigns. Currently a Marketing Intern, I’ve designed a 44-video short-form content plan, collaborated with brands like P&G’s Oral-B, and participated in training at ByteDance Singapore HQ to optimize content formats. I’m passionate about turning insights into compelling content and scalable marketing strategies that boost brand visibility.…I’m Jayce Tan Xin Yi, a marketing professional specializing in digital marketing, short-form video scripting, and audience insight. I design clear workflows, build content calendars, and craft actionable scripts that help creators and hosts execute engaging campaigns. Currently a Marketing Intern, I’ve designed a 44-video short-form content plan, collaborated with brands like P&G’s Oral-B, and participated in training at ByteDance Singapore HQ to optimize content formats. I’m passionate about turning insights into compelling content and scalable marketing strategies that boost brand visibility.

Jayce Tan Xin Yi

Marketing Strategist, Content Creator, Video Editor, +3





I’m Jayce Tan Xin Yi, a marketing professional specializing in digital marketing, short-form video scripting, and audience insight. I design clear workflows, build content calendars, and craft actionable scripts that help creators and hosts execute engaging campaigns. Currently a Marketing Intern, I’ve designed a 44-video short-form content plan, collaborated with brands like P&G’s Oral-B, and participated in training at ByteDance Singapore HQ to optimize content formats. I’m passionate about turning insights into compelling content and scalable marketing strategies that boost brand visibility.…I’m Jayce Tan Xin Yi, a marketing professional specializing in digital marketing, short-form video scripting, and audience insight. I design clear workflows, build content calendars, and craft actionable scripts that help creators and hosts execute engaging campaigns. Currently a Marketing Intern, I’ve designed a 44-video short-form content plan, collaborated with brands like P&G’s Oral-B, and participated in training at ByteDance Singapore HQ to optimize content formats. I’m passionate about turning insights into compelling content and scalable marketing strategies that boost brand visibility.

Available to hire

I’m Jayce Tan Xin Yi, a marketing professional specializing in digital marketing, short-form video scripting, and audience insight. I design clear workflows, build content calendars, and craft actionable scripts that help creators and hosts execute engaging campaigns.

Currently a Marketing Intern, I’ve designed a 44-video short-form content plan, collaborated with brands like P&G’s Oral-B, and participated in training at ByteDance Singapore HQ to optimize content formats. I’m passionate about turning insights into compelling content and scalable marketing strategies that boost brand visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Intermediate

Malay

Advanced

Chinese

Fluent

Work Experience

Marketing Intern at R & F Development Sdn. Bhd.

January 1, 2024 - April 1, 2024

Supported marketing activities, conducted market research, and contributed to content calendars. Assisted in campaign coordination and vendor outreach to streamline workflows.

Content Creator at Sdn.Bhd.

June 1, 2025 - Present

Designed and managed property marketing videos for trend platforms; developed product selling-point frameworks and content ideas; coordinated affiliate campaigns; streamlined workflows to speed up production and reduce chaos.