Tan Xin Yi
Hi, I'm Tan Xin Yi. I'm a Marketing Management graduate specializing in Digital Marketing with internship experience in property marketing and professional experience in content marketing.
About
Hi, I’m Tan Xin Yi. I’m a Marketing Management graduate specializing in Digital Marketing with internship experience in property marketing and professional experience in content marketing. I enjoy turning ideas into engaging campaigns and love exploring how digital channels can drive business results.\n\nI’m skilled in content planning, campaign coordination, social media marketing, performance analysis, and vendor management. I’m passionate about marketing strategy, brand building, and integrated campaign execution.
- 1 year's experience
- Joined December 2025
Languages
- EnglishIntermediate
- MalayAdvanced
- ChineseFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Real Estate & Construction
Work experience· 4 roles
Planned and executed content strategies for affiliate marketing campaigns across social media platforms. Developed content calendars and campaign concepts aligned with business objectives. Analyzed social media performance metrics and generated insights to optimize content effectiveness. Collaborated with internal stakeholders to produce engaging marketing content and promotional campaigns. Created marketing scripts and campaign messaging to improve audience engagement and conversion rates.
Designed and managed property marketing videos for trend platforms; developed product selling-point frameworks and content ideas; coordinated affiliate campaigns; streamlined workflows to speed up production and reduce chaos.
Assisted in planning and executing marketing campaigns and promotional activities. Coordinated with vendors and external partners to ensure smooth event execution. Supported social media content planning and brand communication initiatives. Participated in event coordination and marketing operations for property launches.
Education
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