Hi, I’m Niklas Beinhoff, a design leader focused on creating impactful digital products and brands. I specialize in shaping user journeys, UI, branding, and design systems for startups and agencies across Europe, with experience spanning product design, web design, packaging, and marketing visuals. I’m passionate about turning complex problems into elegant, simple solutions and collaborating closely with cross-functional teams to deliver meaningful experiences. Over the years, I’ve built and led design efforts for companies and ventures from Stockholm to Africa, blending strategic thinking with hands-on execution. I enjoy mentoring teams, developing design language, and delivering outcomes that drive engagement and growth while keeping the user at the center of the process.

Niklas Beinhoff

Hi, I’m Niklas Beinhoff, a design leader focused on creating impactful digital products and brands. I specialize in shaping user journeys, UI, branding, and design systems for startups and agencies across Europe, with experience spanning product design, web design, packaging, and marketing visuals. I’m passionate about turning complex problems into elegant, simple solutions and collaborating closely with cross-functional teams to deliver meaningful experiences. Over the years, I’ve built and led design efforts for companies and ventures from Stockholm to Africa, blending strategic thinking with hands-on execution. I enjoy mentoring teams, developing design language, and delivering outcomes that drive engagement and growth while keeping the user at the center of the process.

Available to hire

Hi, I’m Niklas Beinhoff, a design leader focused on creating impactful digital products and brands. I specialize in shaping user journeys, UI, branding, and design systems for startups and agencies across Europe, with experience spanning product design, web design, packaging, and marketing visuals. I’m passionate about turning complex problems into elegant, simple solutions and collaborating closely with cross-functional teams to deliver meaningful experiences.

Over the years, I’ve built and led design efforts for companies and ventures from Stockholm to Africa, blending strategic thinking with hands-on execution. I enjoy mentoring teams, developing design language, and delivering outcomes that drive engagement and growth while keeping the user at the center of the process.

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Work Experience

Senior Product Designer at Kundo
February 1, 2025 - June 1, 2025
Freelance Senior Product Designer delivering end-to-end product design and web design services for clients, focusing on UI, branding, and user experience improvements.
Senior Product Designer at Levels
January 1, 2020 - August 1, 2024
Led product design for Levels Stockholm, shaping UX/UI, design systems, branding across web and admin platforms.
Senior Product Designer at Designbyrån Evoke AB
January 1, 2015 - January 1, 2020
Drove end-to-end product design projects for clients, including UX, UI, and branding across multiple engagements.
Founder & Art Director at MNM Spirits Sweden AB
January 1, 2014 - January 1, 2020
Founded and led branding, product design, packaging, and visual identity for a spirits startup, aligning brand strategy with product experiences.
Founder & Art Director at Sudd&Lee Creative AB
January 1, 2010 - January 1, 2015
Held creative direction and design leadership across branding, illustration, and digital design for diverse clients.
Internship Art Director at Neumeister
January 1, 2009 - January 1, 2009
Art direction internship contributing to visual design and campaign assets.
Internship and Project Employee as Graphic Designer at NPP Advertising Agency
January 1, 2008 - January 1, 2008
Graphic design internship and project work supporting campaign development and asset creation.
Art Director, Lead Product Designer at Ella
January 1, 2021 - Present
Lead designer for Ella, a pregnancy health app, responsible for user journey, UX, UI, branding, and marketing design.
Consultant Lead Product Designer at Safeline
January 1, 2021 - January 1, 2022
Design lead for a digital elevator control solution, including UX, frontend concepts, and feature integration like weather, news, and building info.
Art Director, Packaging Designer & Web Design at Beauty Disrupted
January 1, 2021 - January 1, 2023
Environmental-friendly hair care brand work, focusing on UI design, branding, packaging, and web design.
Senior Product Designer at Afripods
January 1, 2022 - January 1, 2023
UI design, branding, and web design for a platform connecting podcasters, listeners, and advertisers across Africa.
Art Director / Web Designer at Acamp
January 1, 2020 - January 1, 2020
Website and admin system design for an RV market platform, enabling hosts to manage listings and operations.

Education

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Qualifications

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Industry Experience

Software & Internet, Media & Entertainment, Professional Services

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