Experience Level
Language
English
Fluent
Work Experience
Inbound Marketing Freelancer at Self-Employed
May 1, 2023 - PresentSolved the problem of low lead generation by creating inbound content that generated 10,000+ leads. Eliminated the need for paid acquisition by achieving 70%+ inbound lead conversion and brand growth.
Head of Content at Learn With Root.com
May 1, 2021 - April 1, 2023Generated 70,000+ leads and over $1M in sales through high-converting sales pages. Increased email engagement by writing drips with a 20%+ open rate, sent to a 40k+ large email list. CPL reduced to $7.5 (industry standard was $15). Managed operations and a 2,000-member community. Used Mailchimp, Active Campaign and Zapier to automate lead nurturing, follow-up emails, and appointment scheduling—reducing turnaround time by 60% and improving response efficiency. Prepared weekly performance reports driving data-driven GTM and better product-market fit.
Marketing Manager at Hi Tech Animation
May 1, 2019 - May 1, 2021Led a 50-member cross-functional team and partnered with agencies to produce and deliver 30+ animated videos and TV spots for brands like Pogo and Nickelodeon, ensuring high engagement and timely execution. Spearheaded creative development and client communications to assess project requirements and optimize resource allocation. Increased audience engagement by strategizing and executing full-stack GTM and marketing campaigns across channels such as email and social.
Intern at Inner Circle Advertising
February 1, 2019 - May 1, 2021Conducted market research and competitor analysis, providing data-driven recommendations for branding strategies.
Inbound Marketing Freelance at Self-Employed
May 1, 2023 - PresentSolved the problem of low lead generation by creating inbound content that generated 10,000+ leads; eliminated the need for paid acquisition by achieving 70%+ inbound lead conversion and brand growth.
Marketing Manager at HiTech Animation
May 1, 2019 - May 1, 2021Led a 50-member cross-functional team and partnered with agencies to produce and deliver 30+ animated videos and TV spots for brands like Pogo and Nickelodeon, ensuring high engagement and timely execution; spearheaded creative development and client communications to assess project requirements and optimize resource allocation; drove audience engagement with full-stack GTM and marketing campaigns across channels such as email and social, boosting brand visibility.
Education
Bachelor of Business Administration at Calcutta University
July 1, 2015 - July 1, 2018Bachelor of Business Administration (Calcutta University) - Magna cum laude at Calcutta University
July 1, 2015 - July 1, 2018Qualifications
Industry Experience
Media & Entertainment, Professional Services
Experience Level
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