Hi, I’m Sarah Zou, a Canada-based graphic designer specializing in branding, packaging, and digital marketing with 5+ years of experience across packaging, web, and print. I thrive in multilingual packaging projects (EN/FR/ES) and love crafting cohesive visual systems that resonate with diverse audiences. Collaborating with brand managers to maintain brand consistency and drive retail performance, I lead end-to-end branding, web, and social assets. I’m proactive, detail-oriented, and dedicated to delivering high-quality, future-facing design solutions.…

Sarah Zou

Hi, I’m Sarah Zou, a Canada-based graphic designer specializing in branding, packaging, and digital marketing with 5+ years of experience across packaging, web, and print. I thrive in multilingual packaging projects (EN/FR/ES) and love crafting cohesive visual systems that resonate with diverse audiences. Collaborating with brand managers to maintain brand consistency and drive retail performance, I lead end-to-end branding, web, and social assets. I’m proactive, detail-oriented, and dedicated to delivering high-quality, future-facing design solutions.…

Available to hire

Hi, I’m Sarah Zou, a Canada-based graphic designer specializing in branding, packaging, and digital marketing with 5+ years of experience across packaging, web, and print. I thrive in multilingual packaging projects (EN/FR/ES) and love crafting cohesive visual systems that resonate with diverse audiences.

Collaborating with brand managers to maintain brand consistency and drive retail performance, I lead end-to-end branding, web, and social assets. I’m proactive, detail-oriented, and dedicated to delivering high-quality, future-facing design solutions.

See more

Skills

Experience Level

Language

English
Fluent

Work Experience

Graphic Designer, Packaging & Digital Marketing at Link Product Solutions
January 1, 2025 - Present
Led multilingual packaging and label design (EN / FR / ES) across multi-SKU product lines, partnering with brand managers to ensure brand consistency and drive retail performance. Redesigned packaging to align visual styles with current market trends across multiple product brands. Developed email marketing and digital campaign visuals to support product launches and promotions.
Graphic Designer, Branding, Web & Social at STEER Technologies Inc.
January 1, 2021 - December 31, 2022
Designed print, exhibition, and digital marketing assets, including brochures, flyers, banners, truck wraps, video graphics, digital ads, manuals, PowerPoint presentations, and motion graphics. Maintained and updated the company WordPress website and contributed to UI asset updates. Managed product photography and post-editing for marketing, advertising, and web use. Mentored and supported design interns on workflow and visual communication.
Contract Designer, Various Brands at Various Brands (Contract)
January 1, 2019 - Present
Led end-to-end branding projects, creating tailored brand identities, logos, visual systems, and comprehensive brand guidelines. Designed and launched websites, managing layout, hosting, and domain setup. Produced marketing materials across print and digital channels, including brochures, signage, packaging, and social media content, co-designing visual assets with colleagues using Figma. Provided ongoing design support for small businesses and maintained consistent brand presence.
Graphic Designer at Stone Future Inc.
January 1, 2019 - December 31, 2020
In charge of designing catalogs, marketing materials, product visuals, and photography. Designed exhibition visuals, including booth graphics and roll-up banners, to support trade shows and brand presence.
Graphic Design Intern at Signarama Co-op
January 1, 2011 - January 1, 2011
Designed signage and promotional visuals while gaining hands-on print production experience.
Contract Designer at Various Brands
January 1, 2019 - Present
Led end-to-end branding projects, creating tailored brand identities, logos, visual systems, and comprehensive brand guidelines. Designed and launched websites, managing layout, hosting, and domain setup. Produced marketing materials across print and digital channels, including brochures, signage, packaging, and social media content, co-designing visual assets with colleagues using Figma. Provided ongoing design support for small businesses and maintaining a consistent brand presence.

Education

Master of Design (MDES) at York University
January 11, 2030 - January 1, 2020
Bachelor of Design at OCAD University
January 11, 2030 - January 1, 2017
Master of Design (MDES) at York University
January 11, 2030 - January 1, 2020
Bachelor of Design at OCAD University
January 11, 2030 - January 1, 2017

Qualifications

Graduate Fellowship
January 11, 2030 - January 1, 2020

Industry Experience

Retail, Manufacturing, Media & Entertainment, Professional Services, Software & Internet, Consumer Goods

Skills

Experience Level