Intellectual Property Manager at Houghton Mifflin Harcourt

Contract & Royalty Management: Oversaw input of new license agreements into royalty systems for K–12 textbooks (digital and hardcover), ensuring accuracy of contract, financial, product, and publishing records. Project Initiation & Delivery: Defined project scope, action items, ownership, and timelines; tracked execution and workflow. AI & Content Validation: Evaluated and sourced credible references for images and quotations in HMH K–12 educational products, leveraging AI tools for project implementation. Data Visualization & Forecasting: Created Tableau dashboards (demographics, bar charts) for departmental analysis and forecasting. Data Analysis & Compliance: Identified royalty underpayments, prepared claim schedules, and validated legacy agreements in HOTs management systems against current contracts. Workflow Optimization: Enhanced workstreams with Tableau, SQL, Smartsheets, and database servers to provide internal departments access to historical royalty and sales data. Cross

Advertising Controller at Branded Cities

Brand & Market Analysis: Assessed advertising effectiveness across NYC, DC, and Philadelphia markets. Digital Advertising Execution: Managed posting of digital and programmatic ads for multiple clients across boroughs. Campaign Collaboration: Partnered with teammates to enhance campaign workstreams and optimize processes. Social Media Marketing: Supported brand awareness initiatives through YouTube, Instagram, and Facebook campaigns. Data Reporting & Analysis: Ensured performance measurement availability using Excel (pivot tables, VLOOKUP) and Smartsheets for advertisement review and analysis.

Data Analyst - Project Manager at Neon - An IPG Health Company

Project Management: Led planning, monitoring, and delivery of projects for Novartis, ensuring deadlines and issue resolution under standardized methodologies. Systems & Process Improvement: Supported development and integration of marketing information systems; streamlined matrices and database processes for efficiency. Cross-Functional Collaboration: Coordinated with interdisciplinary teams, clients, and stakeholders to optimize system deployment and campaign success. Marketing & Campaigns: Analyzed email campaigns for accuracy (links, metadata, naming conventions); created and named banner ads; managed campaign trafficking and QA. Operational Support: Prepared finance forms for Cosentyx and Derm teams; developed PowerPoint presentations for pdirectors. Data & Tools Expertise: Advanced proficiency in Excel (formulas, pivot tables, multi-sheet analysis) and Smartsheet for data management.

Metadata Specialist at Callisto Media

Bibliographic & Metadata Management: Maintained accurate bibliographic data and monitored metadata feeds to distributors and online sales channels. File & Production Oversight: Uploaded print and ebook files for distribution, tracked print proofs, and managed eproof turnaround. Retail & Asset Coordination: Verified title availability at online retailers, resolved external partner issues, and ensured on-sale dates in collaboration with marketing. Issue Resolution & Reporting: Documented and addressed metadata and print quality issues, coordinating with vendors for timely solutions. Promotions & Pricing: Managed ebook price changes and promotional enrollments across multiple online platforms. Cross-Functional Support: Provided operational support to Sales Operations through cross-training and collaboration across departments.

Metadata Coordinator at Macmillan Publishers

Amazon Optimization: Researched book content to generate keywords; assigned BISACs, refinements, and nodes for upcoming titles. Metadata & Quality Control: Conducted monthly audits on cover images, series data, author pages, and descriptions; fact-checked metadata across Goodreads, Amazon, and Barnes & Noble. Title Promotion: Updated upcoming titles on NetGalley for pre-publication reviews; ensured accurate online presence. Author Marketing Support: Organized video screenings and shoots for new authors, including interviews, podcasts, and bios. Digital Content Management: Uploaded promotional videos and book previews to YouTube to support marketing campaigns.